# Hydrating Jelly Mists Soap & Glory's Face Mist Contains Hyaluronic Acid & a Moisture Complex By Laura McQuarrie | Published 2021-07-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jelly-mists References: [glamourmagazine](https://www.glamourmagazine.co.uk/gallery/glam-drop-products/23511/) & [soapandglory](https://www.soapandglory.com/blog/blog/how-to-treat-dehydrated-and-dry-skin/) Soap & Glory's In the Mist of It Hydrating Jelly Mist is a soothing skincare product that offers a simple way to get the benefits of hero ingredients in seconds. This product from the brand's new Hydrate range is packed full of ingredients like [hyaluronic acid, Vitamin B5](https://www.trendhunter.com/trends/holy-hydration1) and a Triple Moisture Complex to provide instant hydration. The [facial mist](https://www.trendhunter.com/trends/psa-skincare-dew-halo) can be used before applying makeup, or as needed to provide refreshment and comfort throughout the day. [Jelly skincare products](https://www.trendhunter.com/trends/barrier-reset-jelly-mist) are appealing for the sensorial experience they provide, as well as the many benefits that they offer inspired by the world of K-beauty. The five-piece Hydrate range from Soap & Glory also includes a day cream, a whipped night cream, serum and day lotion. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 16% | Activity: 14% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Gen Z - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Jelly Skincare:** The popularity of sensorial jelly skincare products creates an opportunity for brands to innovate with unique textures and formulations. - **Hydrating Facial Mists:** There is a growing demand for convenient and effective facial mists with hydrating and refreshing benefits. - **Multi-benefit Skincare:** Consumers are drawn to skincare products that offer multiple benefits, such as hydration and anti-aging properties, in a single formula. ### Industries Being Reshaped - **Skincare:** The skincare industry can innovate with new jelly skincare products and hydrating mist formats, as well as multi-benefit formulations. - **Cosmetics:** The cosmetics industry can explore the use of hydrating facial mists as a prep step for makeup application, as well as integration of skincare benefits into makeup products. - **K-beauty:** The K-beauty industry can capitalize on the popularity of jelly skincare by innovating with new textures and ingredients, as well as expanding to markets outside of Asia. ## Related on Trend Hunter - [Skin-Soothing Jelly Mists](https://www.trendhunter.com/trends/clean-face-solid-mist.md) - [Spritzable Jelly Mists](https://www.trendhunter.com/trends/refreshing-jelly-mist.md) - [Arab-Inspired Jelly Face Mists](https://www.trendhunter.com/trends/aiza-cloud-burst.md) - [Plumping Jelly Mists](https://www.trendhunter.com/trends/hydra-jello-face-mist.md) - [Protective Plumping Jelly Mists](https://www.trendhunter.com/trends/edelweiss-bouncy-jelly-mist.md) - [Jelly Toner Sprays](https://www.trendhunter.com/trends/jelly-toner-instantly-hydrating-mist.md) - [Essence-Enriched Toner Mists](https://www.trendhunter.com/trends/jelly-mist-toner.md) - [Anti-Pollution Jelly Toners](https://www.trendhunter.com/trends/anti-pollution-jelly-toner.md) - [Hydrating Gel-to-Mist Makeup Sprays](https://www.trendhunter.com/trends/essence-jelly-grip-refreshing-aloe-spray.md)