# Protective Jelly Mists The Body Shop's New Mist Has a Gel-to-Mist Formula By Laura McQuarrie | Published 2021-01-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jelly-mist References: [glamourmagazine](https://www.glamourmagazine.co.uk/gallery/glam-drop-products/32) & [thebodyshop](https://www.thebodyshop.com/en-gb/face/mists/drops-of-youth-bouncy-jelly-mist/p/1097683?utm_campaign=ca_generic&utm_source=linkshare&utm_medium=affiliate&utm_content=Skimlinks.com&ranMID=36421&ranEAID=TnL5HPStwNw&ranSiteID=TnL5HPStwNw-1g8XvDMSQZBUsNSUspmvpQ&siteID=TnL5HPStwNw-1g8XvDMSQZBUsNSUspmvpQ) Skincare brands are appealing to those with sensitive skin with a variety of jelly-based products like cleansers and face masks and The Body Shop is innovating in this category with a unique jelly mist. The Drops of Youth Bouncy Jelly Mist boasts a transformative gel-to-mist formula that's packed with ingredients to shield the skin from environmental stressors like pollution and blue light. The mist for supporting the skin's moisture barrier is said to have an ultra-lightweight, non-sticky texture that creates an instantly fresher-looking, natural glow. The vegan formula is packed with resilient plant ingredients like edelweiss, sea holly and criste marine, plus moringa oil. The uniquely textured mist is made to be applied before or after applying makeup and protecting the skin as needed from stressors. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 25% | Activity: 27% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Jelly-based Skincare:** Opportunity to innovate in the creation of jelly-based skincare products for sensitive skin. - **Environmental Protection:** Opportunity to create skincare products that protect the skin from environmental stressors like pollution and blue light. - **Transformative Textures:** Opportunity to innovate in textures that transform from gel to mist. ### Who This Affects Most - **Skincare:** Opportunity to create innovative skincare products for sensitive skin with environmental protection. - **Makeup:** Opportunity to create complementary skincare products that can be applied before or after makeup. - **Beauty Retail:** Opportunity to market and sell innovative skincare products with transformative textures and environmental protection in stores. ## Related on Trend Hunter - [Spritzable Jelly Mists](https://www.trendhunter.com/trends/refreshing-jelly-mist.md) - [Skin-Soothing Jelly Mists](https://www.trendhunter.com/trends/clean-face-solid-mist.md) - [Plumping Jelly Mists](https://www.trendhunter.com/trends/hydra-jello-face-mist.md) - [Anti-Pollution Jelly Toners](https://www.trendhunter.com/trends/anti-pollution-jelly-toner.md) - [Arab-Inspired Jelly Face Mists](https://www.trendhunter.com/trends/aiza-cloud-burst.md) - [Gel-to-Water Fixing Sprays](https://www.trendhunter.com/trends/revolution-jelly-mist.md) - [Jelly Toner Sprays](https://www.trendhunter.com/trends/jelly-toner-instantly-hydrating-mist.md) - [Hydrating Gel-to-Mist Makeup Sprays](https://www.trendhunter.com/trends/essence-jelly-grip-refreshing-aloe-spray.md) - [Versatile K-Beauty Mists](https://www.trendhunter.com/trends/aestura-atobarrier365.md)