# Multipurpose Jelly Masks Yes To's Cooling Jelly Facial Mask Soothes Skin with Cucumber By Laura McQuarrie | Published 2019-12-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jelly-facial-mask References: [allure](https://www.allure.com/gallery/new-drugstore-beauty-makeup-hair-skin-products-2020) & [yesto](http://yesto.com/catalog/collections/cucumbers/#category-face) Yes To is adding to its expansive collection of cucumber skincare products with an all-new [jelly facial mask](https://www.trendhunter.com/trends/instantlift-express-revitalizing-mask) that boasts soothing benefits and a unique texture. The Yes To Cucumbers Cooling Jelly Mask boasts a [gel texture](https://www.trendhunter.com/trends/cryo-revitalising-moisturizer) that's useful for hydrating, softening, soothing and refreshing skin, all the while offering plumping and firming benefits. The jelly mask with cucumber extract boasts [11 different uses](https://www.trendhunter.com/trends/multi-masking) and has the potential to become a favorite to those with sensitive skin. Thanks to its unique formula, the product may even be stored in the fridge so that it can deliver extra-refreshing cooling benefits when it is smoothed over the skin. This new vegan-friendly product from Yes To boasts 95% natural ingredients. Image Credit: Yes To ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 29% | Activity: 51% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Multipurpose Jelly Masks:** Disruptive innovation opportunity: Develop customized jelly masks with unique textures and multiple skincare benefits. - **Cucumber Skincare Products:** Disruptive innovation opportunity: Create innovative cucumber-based skincare products that offer soothing and hydrating benefits for sensitive skin. - **Vegan-friendly Beauty Products:** Disruptive innovation opportunity: Design new vegan-friendly beauty products with high natural ingredient content for eco-conscious consumers. ### Industries Being Reshaped - **Skincare:** Disruptive innovation opportunity: Introduce new products and technologies that offer multifunctionality and enhanced benefits for skincare. - **Beauty:** Disruptive innovation opportunity: Explore novel ingredients and formulations to create innovative beauty products that cater to specific skin needs. - **Eco-friendly Products:** Disruptive innovation opportunity: Develop sustainable beauty products that align with the growing demand for vegan-friendly and natural ingredient-based options. ## Related on Trend Hunter - [Jelly-Coated Sheet Masks](https://www.trendhunter.com/trends/slushy-jelly-masks.md) - [Fig-Powered Beauty Jellies](https://www.trendhunter.com/trends/beauty-jelly1.md) - [Cooling Sensation Hydrating Masks](https://www.trendhunter.com/trends/sos-mask.md) - [Plumping Jelly Mists](https://www.trendhunter.com/trends/hydra-jello-face-mist.md) - [Hydrating Face Masks](https://www.trendhunter.com/trends/hydrating-biocellulose-face-masks.md) - [Spritzable Jelly Mists](https://www.trendhunter.com/trends/refreshing-jelly-mist.md) - [24-Hour Moisture Masks](https://www.trendhunter.com/trends/hydrogel-hydrating-mask.md) - [Anti-Pollution Jelly Toners](https://www.trendhunter.com/trends/anti-pollution-jelly-toner.md) - [Two-Piece Collagen Sheet Mask](https://www.trendhunter.com/trends/hydrogel-mask1.md)