# Jelly Textured Face Masks Lush's Jelly Face Masks Offer a Distinct and Playful Texture By Mishal Omar | Published 2017-09-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jelly-face-masks References: [allure](https://www.allure.com/story/lush-cosmetics-jelly-face-masks) & [lush](http://www.lush.ca/en/face/masks/) Known for its uniquely innovative skincare products among other things, the [Lush](https://www.trendhunter.com/trends/facial-gummy) Cosmetics brand recently released a collection of jelly face masks that are made from high quality, natural ingredients. There are five jelly face masks in the collection, each of which offers the same unique texture. The masks include the Birth of Venus, which is a sea-inspired skin-softening product, the Bunny Moon, which soothes the skin, the FOMO, which prevents ruddiness, the Just to Clarify, which aims to illuminate the skin, and the 1,000 Millihelens, which was designed to refresh the skin. The masks contain natural ingredients like fresh fruit, vegetables, butters, clays, and essential oils. To use, consumers can simply pinch off a chunk of the jelly masks from their container, rub it into their skin and then wash it off after waiting 10 minutes. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 47% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Jelly Face Masks:** Opportunity for companies to develop unique textures and innovative ingredients for face masks. - **Natural Ingredients:** Opportunity for beauty brands to create skincare products using fresh fruit, vegetables, butters, clays, and essential oils. - **Playful Skincare:** Opportunity to design skincare products that offer a fun and whimsical experience for consumers. ### Sectors Adopting This - **Beauty:** Opportunity for the beauty industry to explore and innovate in the realm of face masks. - **Natural Skincare:** Opportunity for the natural skincare industry to incorporate fresh and organic ingredients into their products. - **Cosmetics:** Opportunity for cosmetics companies to create unique and playful skincare products. ## Related on Trend Hunter - [Jelly-Coated Sheet Masks](https://www.trendhunter.com/trends/slushy-jelly-masks.md) - [Gummy Facial Washes](https://www.trendhunter.com/trends/facial-gummy.md) - [Plumping Jelly Mists](https://www.trendhunter.com/trends/hydra-jello-face-mist.md) - [Naturally Powered Skincare](https://www.trendhunter.com/trends/new-lush-skincare.md) - [Monstrous Shower Jellies](https://www.trendhunter.com/trends/lush-shower-jellies.md) - [Cooling Jelly Sheet Masks](https://www.trendhunter.com/trends/cryo-jelly-face-mask.md) - [Dessert-Inspired Facial Masks](https://www.trendhunter.com/trends/sundae-scoop-wash-off-face-mask-set.md) - [Sensorial Lip Jellies](https://www.trendhunter.com/trends/hydra-jelly-pocket-lip-jam.md) - [Fig-Powered Beauty Jellies](https://www.trendhunter.com/trends/beauty-jelly1.md)