# Vibrant Jelly Eyeshadow Collections Colourpop's Jelly Eyeshadow Collection is Full of Bold Hues By Ell Smith | Published 2018-08-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jelly-eyeshadow References: [hypebae](https://hypebae.com/2018/8/colourpop-cosmetics-jelly-eyeshadow-teaser) & [instagram](https://www.instagram.com/colourpopcosmetics/) In anticipation for the cooler season, Colourpop is releasing a new cosmetic collection and the first item to be teased is the brand's new jelly eyeshadow collection. This vibrant collection arrives in small pots, making for an easy application and a clean storage. Some of the hues include a deep purple, silver and green colorways, making for a dynamic line that's sure to help one stand out from the crowd. In addition to the bold colors, the jelly eyeshadow collection arrives with an [iridescent finish](https://www.trendhunter.com/trends/gogo-cooling-shimmer-eyeshadow-stick), making for the perfect product to add to one's vanity collection. The product was first teased on the brand's [Instagram](https://www.trendhunter.com/trends/swirld) page with no official release date. Image Credit: va Instagram @colourpopcosmetics ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 31% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Vibrant Jelly Eyeshadow:** Creating bold and vibrant eyeshadow formulations with a jelly-like texture to provide a unique and bold makeup experience. - **Easy Application:** Developing innovative packaging designs and application methods for cosmetics to enhance convenience and minimize mess for consumers. - **Iridescent Finish:** Exploring new formulations and techniques to create iridescent finishes in makeup products, providing a captivating and multi-dimensional look. ### Who This Affects Most - **Cosmetics:** The cosmetics industry can capitalize on the trend of vibrant jelly eyeshadow products to attract makeup enthusiasts seeking unique and bold looks. - **Packaging:** The packaging industry has an opportunity to create innovative and user-friendly packaging solutions for cosmetics, specifically for easy and mess-free application. - **Materials Science:** The materials science industry can contribute to the trend of iridescent finishes by developing new formulations and techniques to create captivating effects in cosmetics. ## Related on Trend Hunter - [Dark-Romance-Inspired Makeup Capsules](https://www.trendhunter.com/trends/shadow-of-secrets-collection.md) - [Whimsical Series-Inspired Cosmetic Collections](https://www.trendhunter.com/trends/stranger-things-collection-3.md) - [Cartoon-Inspired Makeup Launches](https://www.trendhunter.com/trends/winx-club.md) - [Y2K-Inspired Eyeshadow Palettes](https://www.trendhunter.com/trends/y2kinspired-eyeshadow-palette.md) - [Vibrant Summer Beauty Collections](https://www.trendhunter.com/trends/lilo-stitch-collection.md) - [Nostalgic Toy-Film-Inspired Makeup Capsules](https://www.trendhunter.com/trends/pixars-toy-story.md) - [Vampire Film Makeup Capsules](https://www.trendhunter.com/trends/colourpop-x-twilight.md) - [Shimmery Lip Balms](https://www.trendhunter.com/trends/fresh-kiss-glossy-lip.md) - [Cartoon-Inspired Makeup Lines](https://www.trendhunter.com/trends/colourpop-3.md)