# Creamy Jelly Cleansers Herbivore's Pink Cloud Cleanser is Gentle, Low-Foaming & Non-Stripping By Laura McQuarrie | Published 2020-07-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jelly-cleansers References: [thezoereport](https://www.thezoereport.com/p/herbivore-botanicals-pink-cloud-cleanser-is-here-kicks-off-a-new-category-for-the-brand-29345098) & [herbivorebotanicals](https://www.herbivorebotanicals.com/products/pink-cloud-rosewater-tremella-creamy-jelly-cleanser?_pos=5&_sid=9b7ae09fc&_ss=r) One of the newest jelly cleansers on the market comes from [Herbivore Botanicals](https://www.trendhunter.com/trends/coco-rose-milky-body-mist) and it is the first product of its kind from the beloved skincare brand. The [Pink Cloud](https://www.trendhunter.com/trends/creamy-jelly-cleanser) Rosewater + Tremella [Creamy](https://www.trendhunter.com/trends/cafe-creamy) Jelly Cleanser will be especially appealing to those who experience redness and dryness, especially as the unqiue texture of the product is incredibly gentle, low-foaming and non-stripping. Even so, the product is effective for cleansing the skin, leaving natural oils in tact and removing non-waterproof makeup. The non-drying, non-fragranced and pH-balanced skin cleanser was developed in response to feedback from the brand's community. As its name suggests, the product boasts a creamy gel texture that creates a gentle cleansing lather. Image Credit: Herbivore Botanicals ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 44% | Activity: 27% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Creamy Jelly Cleansers:** Skincare brands are launching creamy jelly cleansers that offer gentler, non-stripping cleansing experiences for those with dry or sensitive skin. - **Non-drying, Ph-balanced Skin Cleansers:** Brands are prioritizing the development of non-drying, pH-balanced skin cleansers in response to consumer feedback. - **Community-driven Product Development:** More brands are soliciting feedback from their communities to develop products that respond to specific skincare concerns. ### Where This Applies - **Skincare:** The skincare industry is poised to benefit from the trend of gentler, low-foaming, non-stripping cleansing products for those with dry or sensitive skin. - **Beauty:** The beauty industry can capitalize on the trend of non-drying, pH-balanced skin cleansers that prioritize maintaining natural oils and reducing irritation. - **Consumer Feedback and Personalization:** Industries across the board can benefit from listening to customer feedback and prioritizing personalized product development to enhance customer satisfaction. ## Related on Trend Hunter - [Transformative Gel-Balm Cleansers](https://www.trendhunter.com/trends/milky-jelly-cleansing-balm.md) - [Low-Foam Gel Cleansers](https://www.trendhunter.com/trends/daily-balancing-gel-cleanser.md) - [Low-Lather Cream Cleansers](https://www.trendhunter.com/trends/mello-marula-cream-cleanser.md) - [Creamy Whipped Cleansers](https://www.trendhunter.com/trends/whipped-cream-cleanser.md) - [Gentle Dry Skin Cleansers](https://www.trendhunter.com/trends/soft-launch-hydrating-cleanser.md) - [Gentle Low-Foam Cleansers](https://www.trendhunter.com/trends/forgiveness-cleanser.md) - [Gum-Like Facial Cleansers](https://www.trendhunter.com/trends/bubble-gum-cleanser.md) - [Jelly Scalp Cleansers](https://www.trendhunter.com/trends/scalp-detox-jelly-cleanser.md) - [Hydrating Facial Cleansing Gels](https://www.trendhunter.com/trends/hydrating-facial-cleansing-gel.md)