# Candy Coated Smartphone Cases The Jelly Belly Scented Smartphone Cases Flavor Your Phone By Corinne Guirgis | Published 2011-06-23 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/jelly-belly-scented-smartphone-cases References: [technabob](http://technabob.com/blog/2011/06/22/jelly-belly-scented-smartphone-cases/) & [engadget](http://www.engadget.com/2011/06/18/jelly-belly-cases-make-your-iphone-smell-edible-come-in-blackbe/) The quirky new [Jelly Belly](https://www.trendhunter.com/trends/jelly-belly-squishi-toys) scented smartphone cases will make your [Apple](https://www.trendhunter.com/trends/candy-airpods) iPod smell like apples and your [Blackberry](https://www.trendhunter.com/trends/urban-sophistication) smell like berries! A gimmick perfect for the adolescent smartphone user, these Jelly Belly cases are cute and fun. Plus, expanding into the smartphone market is a great promotional decision on behalf of the candy makers, as they cater to both the nostalgic adult and the sugar-obsessed child. While Jelly Belly hopes this will attract consumers to the candies, they do not recommend taking a bite into these deliciously scented cases! The cases are available in the same five flavors as the Jelly Belly-branded headphones, which have seen a great deal of success in the smartphone accessory market. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 49% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What Makes This Trend Stand Out - **Scented Smartphone Cases:** Opportunity for smartphone case manufacturers to create scented cases that enhance user experience and cater to different preferences. - **Candy-themed Accessories:** Potential for accessory companies to explore partnerships with popular candy brands to create unique and appealing smartphone accessories. - **Nostalgia Marketing:** Opportunity for brands to tap into consumers' nostalgia by incorporating nostalgic elements into their product designs and marketing strategies. ### Sectors Adopting This - **Smartphone Accessories:** Potential for smartphone accessory manufacturers to capitalize on the trend of unique and novelty accessories that enhance user experience. - **Candy Manufacturing:** Opportunity for candy makers to expand their product offerings by creating branded smartphone accessories that tie into their candy products. - **Marketing and Advertising:** Potential for marketing and advertising agencies to help brands leverage nostalgia marketing to connect with consumers and create effective promotional campaigns. ## Related on Trend Hunter - [Squishing Jellybean-Scented Toys](https://www.trendhunter.com/trends/jelly-belly-squishi-toys.md) - [Jelly Bean-Inspired Toy Collections](https://www.trendhunter.com/trends/jelly-belly-toys.md) - [Smartphone Case Pin Charms](https://www.trendhunter.com/trends/customizable-smartphone-cases.md) - [Playful Custom Tech Designs](https://www.trendhunter.com/trends/charm-phone-case.md) - [Precisely Made Edible Earbuds](https://www.trendhunter.com/trends/candy-airpods.md) - [Collectible Baby Smartphone Capsules](https://www.trendhunter.com/trends/sonny-angel.md) - [Cheeky Chewy Candy Products](https://www.trendhunter.com/trends/jelly-belly-belly-buttons.md) - [Candy-Scented Deodorants](https://www.trendhunter.com/trends/deodorant-refills.md) - [Collectible Toy Smartphone Cases](https://www.trendhunter.com/trends/sonny-angel-x-casetify.md)