# Pumpkin-Inspired Confectionary Jelly Belly’s New Pumpkin Pie Flavor is Perfect for the Fall Season By Grace Mahas | Published 2020-08-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/jelly-belly-candy-company References: [jellybelly](https://www.jellybelly.com/pumpkin-pie-jelly-beans-3.5-oz-grab-go-bag/p/96154) With autumn around the corner, brands are gearing up for the iconic "pumpkins pice season" with seasonal products that will delight and awe fans. One brand diving into the theme is [Jelly Belly Candy Company](https://www.trendhunter.com/trends/jelly-bean-dessert) that recently announced the launch of a delicious new variant — Pumpkin Pie. The new confectionary offering "incorporates the warm fall spices people love, with all the goodness of pumpkin pie in one delicious and flavorful bite." Plus, all the brand's jelly beans are OU Kosher, gluten-free, peanut-free, dairy-free, fat-free, and vegetarian-friendly — making it a great option for those with dietary restrictions. The new, seasonal Pumpkin Pie Jelly Belly Beans are available online and in select retailers for $2.99. Image Credit: Jelly Belly Candy Company ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 8% | Activity: 6% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Seasonal Product Launches:** Brands are capitalizing on seasonal themes with new product launches, like Jelly Belly's Pumpkin Pie flavor, to cater to consumer preferences during specific times of the year. - **Specialty Dietary Options:** Inclusion of dietary-friendly features, such as being gluten-free, dairy-free, and vegetarian-friendly, presents an opportunity for brands to gain a competitive edge by catering to the growing demand for specialized food options. - **Flavor Innovation:** Companies can leverage unique flavor combinations, like combining fall spices with pumpkin pie, to create distinctive food products that stand out in the market and appeal to consumers' taste preferences. ### Where This Applies - **Confectionery:** The confectionery industry can explore seasonal flavors and unique combinations, like Jelly Belly's Pumpkin Pie variant, to offer consumers exciting and novel products that enhance their eating experience. - **Food and Beverage:** In the food and beverage industry, there is an opportunity to develop and promote specialty dietary-friendly options, such as gluten-free and dairy-free products, to meet the changing dietary needs and preferences of consumers. - **Retail:** Retailers can tap into the trend of seasonal product launches, like Jelly Belly's Pumpkin Pie flavor, to attract customers and drive sales by offering exclusive and limited-edition items that create a sense of urgency and excitement. ## Related on Trend Hunter - [Seasonal Pumpkin Sandwich Cookies](https://www.trendhunter.com/trends/pumpkin-spiced-joejoes.md) - [Spiced Pumpkin Pie Cookies](https://www.trendhunter.com/trends/pumpkin-pie-cookie.md) - [Flavorful Fall-Enthused Chocolates](https://www.trendhunter.com/trends/pumpkinshaped-fall-bites.md) - [Magical Jelly Bean Products](https://www.trendhunter.com/trends/jelly-belly-harry-potter.md) - [Gelatin Dessert Jelly Beans](https://www.trendhunter.com/trends/jello-jelly-beans.md) - [Seasonal Gelato Pies](https://www.trendhunter.com/trends/gelato-pies.md) - [Artisan Flavor Jelly Beans](https://www.trendhunter.com/trends/the-jelly-bean-factory.md) - [Sweet Fall-Flavored Breakfasts](https://www.trendhunter.com/trends/pop-tarts-frosted-pumpkin.md) - [Seasonal Autumn Treats](https://www.trendhunter.com/trends/target-1.md)