# Cheeky Chewy Candy Products Jelly Belly Belly Buttons Have a Chewy, Flavorful Profile By Michael Hemsworth | Published 2022-03-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/jelly-belly-belly-buttons References: [candyindustry](https://www.candyindustry.com/articles/90271-jelly-belly-launches-belly-buttons) & [jellybelly](https://www.jellybelly.com/)  The [Jelly Belly Belly Buttons](https://www.trendhunter.com/trends/jelly-belly-toys) have been announced by the brand as its latest cheeky, chewy candy product that will offer consumers with a way to enjoy some of their favorite flavors in a new format. The candies are characterized by their button-shaped format that is literally named but also refers to the navel as a playful way to encourage consumers to give them a try. The product comes with some classic [Jelly Belly jelly bean flavors](https://www.trendhunter.com/trends/jelly-belly-harry-potter) in the mix including Grape, Very Cherry, Peach, Green Apple and Blueberry, which are all vegetarian-friendly, OU Kosher, dairy-free, fat-free, peanut-free and gluten-free. The Jelly Belly Belly Buttons are arriving in 2.75-ounce [Grab & Go](https://www.trendhunter.com/trends/doom-burger) bags as well as in three-count and 12-count options. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 44% | Activity: 53% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Novelty Candy Products:** Innovative, playful new candy products with unique formats and flavors provide exciting opportunities to tap into the nostalgia and curiosity of consumers. - **Health-conscious Indulgences:** Candy manufacturers can capitalize on the desire for healthier indulgences by offering products that are vegetarian-friendly, dairy-free, fat-free, peanut-free and gluten-free. - **Convenient Packaging:** Consumers increasingly value convenience and on-the-go options, so offering candy products in grab-and-go packages and multiple counts is a simple way to meet this demand. ### Industries Being Reshaped - **Candy Manufacturing:** Manufacturers in the confectionery industry can explore playful and innovative new formats and flavors to engage consumers and differentiate themselves in a crowded market. - **Health Food Industry:** Candy that is vegetarian-friendly, dairy-free, fat-free, peanut-free and gluten-free can appeal to the health-conscious consumer who is looking to indulge in a guilt-free treat. - **Convenience Stores:** Small format convenience stores can benefit from offering grab-and-go candy and snack options to attract consumer traffic for quick, impulse purchases. ## Related on Trend Hunter - [Jelly Bean-Flavored Health Supplements](https://www.trendhunter.com/trends/myprotein-jelly-belly.md) - [Jelly Bean-Inspired Toy Collections](https://www.trendhunter.com/trends/jelly-belly-toys.md) - [Sugarless Jelly Bean Gums](https://www.trendhunter.com/trends/jelly-belly-sugarfree-gum.md) - [Interactive Apple Jelly Candies](https://www.trendhunter.com/trends/chupa-chups-apple-laces.md) - [Dual-Texture Mini Mint Candies](https://www.trendhunter.com/trends/tic-tac-chewy.md) - [Lollipop Brand Jelly Candies](https://www.trendhunter.com/trends/chupa-chups-belts-and-laces.md) - [Squishing Jellybean-Scented Toys](https://www.trendhunter.com/trends/jelly-belly-squishi-toys.md) - [Nature-Inspired Jelly Candies](https://www.trendhunter.com/trends/new-fruittella-jellies.md) - [Flavor-Packed Candy Chews](https://www.trendhunter.com/trends/chupa-chups-incredible-chew.md)