# Air Freshener Candy Ukrainian Company Makes Jelly Beans That Make Farts Smell Better By Ryan Hinkson | Published 2010-06-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/jelly-beans-that-make-farts-smell-better References: [metronews](http://www.metronews.ca/toronto/live/article/539102--better-smelling-farts-through-the-magic-of-exit-aromas) & [metronews](http://www.metronews.ca/toronto/live/article/539102--better-smelling-farts-through-the-magic-of-exit-aromas) When I heard there was a company selling jelly beans that make farts smell better, it's needless to say that I was blown away. Just in case you doubt what you just read, a Ukrainian perfume company makes candies that smell like Calvin Klein and act like air freshener for what they call your "exit aroma." A pack of the jelly beans that make farts smell better will run you about $3.25. There are plans to release 35 different scents, but so far there is Sensation, Clara, and Calvin Klein. Ironic that they would choose to make jelly *beans* instead of any other type of candy. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 75% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Scented Confectionery:** There is an opportunity to develop a range of scented confectionery products that appeal to sense of smell as well as taste. - **Personalized Fragrances:** Innovation could be to personalize fragrances for individuals and offer a range of scent experiences. - **Hybrid Products:** There is potential to create a range of hybrid products that appeal to multiple senses and offer unique sensory experiences. ### Industries Being Reshaped - **Confectionery and Candy Industry:** The confectionery and candy industry could leverage innovative fragrances and scents that offer a unique customer experience. - **Fragrance Industry:** There is an opportunity for the fragrance industry to create new fragrances specifically for use in confectionery and other edible products. - **Health and Wellness Industry:** Developing scented products that promote health and wellness would be a unique disruption opportunity for this industry. ## Related on Trend Hunter - [Squishing Jellybean-Scented Toys](https://www.trendhunter.com/trends/jelly-belly-squishi-toys.md) - [Fried Chicken-Flavored Jellybeans](https://www.trendhunter.com/trends/colonels-favorite-jellybeans.md) - [Unicorn-Inspired Air Fresheners](https://www.trendhunter.com/trends/unicorn-toots.md) - [Jelly Bean-Inspired Toy Collections](https://www.trendhunter.com/trends/jelly-belly-toys.md) - [Gelatin Dessert Jelly Beans](https://www.trendhunter.com/trends/jello-jelly-beans.md) - [Cherry-Scented Foot Sprays](https://www.trendhunter.com/trends/cherry-scented-foot-spray.md) - [Jellybean-Infused Popcorn Snacks](https://www.trendhunter.com/trends/jelly-beans-popcorn-kit.md) - [Roulette-Style Jellybean Treats](https://www.trendhunter.com/trends/jelly-belly-beanboozled-7th-edition.md) - [Candy Challenge Card Games](https://www.trendhunter.com/trends/beanboozled-taste-the-truth.md)