# Jelly Highlighter Cosmetics Farsali's 'Jelly Beam' is a Gel Illuminator for the Face By Laura McQuarrie | Published 2017-10-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jelly-beam References: [popsugar](https://www.popsugar.com/beauty/Farsali-Jelly-Beam-Highlighter-44147658) & [farsali](https://www.farsali.com/products/jelly-beam) Although there are plenty of [highlighter products on the market](https://www.trendhunter.com/trends/gucci-glow-highlighter) that can be purchased as liquids, creams or powders for strobing the face according to one's preferences, Farsali is releasing its 'Jelly Beam' illuminator and highlighter in a gel format. The [gel highlighter](https://www.trendhunter.com/trends/bio-radiant-glassy-highlighter-balm) is said to go on like a jelly, but settle like a powder on the skin to create a "wet-satin finish." As well as adding sheen to one's skin, Jelly Beam will also nourish one's skin with ingredients like sodium hyaluronate and brown seaweed extract. Across the beauty and skincare industry, brands are experimenting with everything from [jellied face masks](https://www.trendhunter.com/trends/jaminspired-beauty) to cleansers and even bath bombs as a means of enhancing self-care rituals with an exciting new texture for consumers to discover. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 74% | Activity: 84% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Gel Beauty Products:** The trend of using gel-based cosmetics is disrupting the beauty industry, providing innovative textures and finishes for consumers. - **Innovative Highlighters:** The trend of innovative highlighters, such as Farsali's Jelly Beam, is shaking up the makeup industry by introducing unique formulas and application techniques. - **Skincare-infused Cosmetics:** The trend of skincare-infused cosmetics, like Farsali's Jelly Beam with nourishing ingredients, is revolutionizing the beauty industry by combining makeup and skincare benefits. ### Who This Affects Most - **Beauty:** The beauty industry can tap into the gel beauty products trend by creating innovative gel-based cosmetics that offer unique textures and finishes. - **Makeup:** The makeup industry has a disruptive innovation opportunity in the development of innovative highlighters that introduce new formulas and application techniques. - **Skincare:** The skincare industry can benefit from the trend of skincare-infused cosmetics by creating products that offer both makeup benefits and nourishing skincare ingredients. ## Related on Trend Hunter - [Jelly Bronzer Sticks](https://www.trendhunter.com/trends/revolution-jelly-bronze-tint.md) - [Cream Highlighter Sticks](https://www.trendhunter.com/trends/cream-highlighter-sticks.md) - [Sensorial Jelly Serums](https://www.trendhunter.com/trends/milk-makeup-serum-stick.md) - [Sensorial Lip Jellies](https://www.trendhunter.com/trends/hydra-jelly-pocket-lip-jam.md) - [Plumping Jelly Mists](https://www.trendhunter.com/trends/hydra-jello-face-mist.md) - [Jelly-Inspired Primers](https://www.trendhunter.com/trends/Jelly-Pop-Dew-Primer.md) - [Soothing Body Jellies](https://www.trendhunter.com/trends/lavender-glow.md) - [High-End Highlighter Collections](https://www.trendhunter.com/trends/gucci-glow-highlighter.md) - [Illuminating Skincare Balms](https://www.trendhunter.com/trends/bio-radiant-glassy-highlighter-balm.md)