# Real Fruit Gelatin Desserts JELL-O Simply Has No FD&C Colors or Artificial Sweeteners By Laura McQuarrie | Published 2026-05-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/jello-simply References: [ir.kraftheinzcompany](https://ir.kraftheinzcompany.com/news/jell-o-ushers-in-a-new-era-with-introduction-of-jell-o-simply-made-with-no-fdandc/2d732dad-9aa2-49b1-a508-491e48f283df)  [Kraft Heinz](https://www.trendhunter.com/trends/jell-o-1) is modernizing its portfolio with new lines like [JELL-O Simply](https://www.trendhunter.com/trends/jello-jelly-beans), featuring ready-to-eat gelatin plus gelatin and instant pudding mixes made without [FD&C](https://www.trendhunter.com/trends/nestl-usa) colors or artificial sweeteners. Made with real fruit juice and 25% less sugar in the ready-to-eat gelatin line, JELL-O Simply meets the demand for joyful, simple-ingredient snacks that strike a balance between feel-good taste and ingredients. JELL-O Simply Ready-to-Eat is now available nationwide in Orange, plus a pair of new-to-category flavors: Raspberry Lemonade and Blueberry. JELL-O Simply Gelatin and Instant Pudding Mixes will be available in August 2026 in four flavors: Vanilla (made with real vanilla), Chocolate (made with real cocoa), Banana (made with real banana,) and Strawberry (made with real strawberry juice.) With launches like JELL-O Simply, Kraft Heinz is advancing its mission to remove FD&C colors from its United States portfolio by the end of 2027. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 58% | Activity: 65% | Freshness: 77% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Real-ingredient Clean-label:** A rising preference for products made with identifiable real fruit and no artificial colors or sweeteners signals room for novel formulations that prioritize transparent ingredient lists. - **Reduced-sugar Indulgent Snacks:** Demand for lower-sugar treats that retain joyful, familiar flavors highlights potential for indulgent textures and taste profiles reformulated around natural sweeteners or fruit concentrates. - **Ready-to-eat Fruit-based Convenience:** The expansion of shelf-stable, ready-to-eat gelatin desserts made with real fruit points to scalable convenience formats that blend freshness perception with long shelf life. ### Where This Applies - **Packaged Foods:** Mainstream CPG brands reformulating legacy SKUs without FD&C colors or artificial sweeteners could unlock differentiated product lines that appeal to health-conscious mainstream shoppers. - **Ingredient Suppliers:** Demand for real fruit concentrates, natural colorants, and clean-label texturizers presents opportunities for suppliers to develop higher-performance, cost-effective natural ingredient systems. - **Retail and Private Label:** Retailers expanding private-label lines with simple-ingredient desserts and lower-sugar options may capture value-seeking consumers while redefining price-quality expectations. ## Related on Trend Hunter - [Humorous Jelly Dessert Debuts](https://www.trendhunter.com/trends/jell-o-2.md) - [Branded Aperitif Puzzles](https://www.trendhunter.com/trends/pernod-ricard-4.md) - [Fandom Measurement Devices](https://www.trendhunter.com/trends/jellometer.md) - [Condiment Portfolio Campaigns](https://www.trendhunter.com/trends/united-tastes-of-america.md) - [Mexican Cuisine-Inspired Puddings](https://www.trendhunter.com/trends/jelloo-pudding.md) - [Dairy-Free Chocolate Puddings](https://www.trendhunter.com/trends/jell-o-1.md) - [CPG-Themed Game Sets](https://www.trendhunter.com/trends/variety-game-pack.md) - [Sour Candy Gelatin Snacks](https://www.trendhunter.com/trends/sour-patch-kids-snack-packs.md) - [Stretchy Gelatin Kits](https://www.trendhunter.com/trends/monster-slime.md)