# Loser-Loving Pudding Ads This Jell-O Commercial is Geared Towards the Super Bowl Losers By Jonathon Brown | Published 2013-03-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/jello-commercial References: [adsoftheworld](http://adsoftheworld.com/media/tv/jello_pudding_surprise) & [kraftbrands](http://www.kraftbrands.com/jello/) The fans of the [San Francisco 49ers](https://www.trendhunter.com/trends/the-real-deal) who were disappointed to see their team lose the Super Bowl a few weeks ago now have something to smile about thanks to this [Jell-O](https://www.trendhunter.com/trends/jell-o-2) commercial. When most people think of a Jell-O commercial, they think of the iconic ads featuring Bill Cosby. This one isn’t quite as timeless, mostly because it is decidedly timely. This commercial is designed for a specific demographic (football fans) in a specific city (San Francisco) during a specific time (post Super Bowl.) The Jell-O commercial features an executive congratulating San Francisco on their Super Bowl loss. He assures them Jell-O is here to help and packs a plane full of [Jell-O pudding](https://www.trendhunter.com/trends/jell-o-1) to be given out for free in San Francisco. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 9% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Localized Timely Ads:** Creating ads that are tailored to a specific demographic in a specific location during a specific time frame. - **Post-event Marketing:** Developing marketing strategies that take advantage of major events, such as the Super Bowl, to target specific audiences. - **Embracing Losses:** Creating marketing campaigns that turn negative events into positive experiences for consumers. ### Where This Applies - **Food and Beverage:** Using creative marketing strategies and localized campaigns to reach target audiences. - **Sports and Entertainment:** Leveraging major events to create unique marketing opportunities and engage with fans. - **Advertising and Marketing:** Exploring innovative approaches to create impactful campaigns that resonate with consumers. ## Related on Trend Hunter - [Consoling Hot Dogs](https://www.trendhunter.com/trends/emotional-support-dogs.md) - [Humorous Losers-Focused Campaigns](https://www.trendhunter.com/trends/league-losers.md) - [Playful Juicy Confectionery Commercials](https://www.trendhunter.com/trends/juicy-gummy.md) - [Dramatized Caramel Candy Ads](https://www.trendhunter.com/trends/reeses-big-game-ad.md) - [Lighthearted Football Campaigns](https://www.trendhunter.com/trends/7-stages-of-defeat.md) - [Decadent Super Bowl Cookies](https://www.trendhunter.com/trends/big-game-cookies.md) - [Risk-Worthy Snack Ads](https://www.trendhunter.com/trends/super-bowl-pringles.md) - [Power-Packed Yogurt Ads](https://www.trendhunter.com/trends/surprising-strength.md) - [Football-Based Chocolate Bar Campaigns](https://www.trendhunter.com/trends/satisfortunes-for-nfl.md)