# Ice Jelly Desserts NYC's Jell & Chill Serves Thirst-Quenching Treats That are Rich in Texture By Laura McQuarrie | Published 2021-04-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/jell-chill References: [foodandwine](https://www.foodandwine.com/news/get-ready-for-the-bingfen-boom) & [jellchill](https://www.jellchill.com/) New York City's [Jell & Chill](https://www.trendhunter.com/trends/jell-o-1) is a bingfen shop that sells refreshing, texture-rich treats in the form of delicate, drinkable desserts. Bingfen, which is traditionally sold as a summertime street food, also goes by the name ice jelly and the Chinese dessert is a treat that's comprised of a bowl of [iced transparent jelly](https://www.trendhunter.com/trends/jiggly-fruit-snacks) made from the seeds of the Nicandra physalodes plant with fun toppings. Some of the options on the menu at Jell & Chill include Pina Colada and Lycheeeee Rosie, both of which are summer specials, and the vegan-friendly Chill Pill, prepared with a crystal sugar base, handcrafted bingfen, snow fungus and [chewy tapioca pearls](https://www.trendhunter.com/trends/angel-delight-bubble). These cooling treats promise to be as pleasing to the eye as they are to consume. Image Credit: Aranka Media ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 63% | Activity: 84% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Bingfen Revolution:** There is an innovation opportunity to create new flavors and variations of bingfen ice jelly that cater to diverse tastes and preferences. - **Drinkable Desserts:** There is an innovation opportunity to create new texture-rich, drinkable desserts using natural ingredients with visual appeal and health benefits. - **Vegan-friendly Desserts:** There is an innovation opportunity to create new, guilt-free vegan-friendly dessert options that are both delicious and visually appealing. ### Who This Affects Most - **Food and Beverage Industry:** The food and beverage industry can innovate by experimenting with new and unique ingredients to create healthy, refreshing, and visually appealing desserts for customers. - **Hospitality and Tourism Industry:** The hospitality and tourism industry can improve tourists' dining experience by introducing unique, refreshing desserts that showcase a blend of local, traditional and fusion delicacies. - **Health and Wellness Industry:** The health and wellness industry can explore ways to promote the health benefits of bingfen ice jelly and other natural ingredients in desserts to create a healthier product that caters to health-conscious consumers. ## Related on Trend Hunter - [Next-Gen Gelatin Desserts](https://www.trendhunter.com/trends/gelee.md) - [Superfood Jelly Snacks](https://www.trendhunter.com/trends/jelly-desserts.md) - [Bubble Tea-Inspired Jelly Desserts](https://www.trendhunter.com/trends/angel-delight-bubble-jelly.md) - [Easter Jelly Bean Desserts](https://www.trendhunter.com/trends/jelly-bean-dessert.md) - [Plant-Based Boba-Inspired Beverages](https://www.trendhunter.com/trends/summer-of-jelly.md) - [Chili Crisp Ice Creams](https://www.trendhunter.com/trends/spice-cream-collection.md) - [Unconventional RTD Cocktails](https://www.trendhunter.com/trends/unconventional-rtd-cocktails.md) - [Bubble-Tea Inspired Desserts](https://www.trendhunter.com/trends/angel-delight-bubble.md) - [Bubble Tea-Flavored Edibles](https://www.trendhunter.com/trends/rose-delights.md)