# Beaming Fruit Branding Jeksel Frisk Yogurt Packaging Features Delectable Smiling Strawberries By Amelia Roblin | Published 2011-01-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/jeksel-frisk-yogurt-packaging References: [lovelypackage](http://lovelypackage.com/frisk/) & [jeksel](http://www.jeksel.com/#435055/Frisk-Packaging) The Jeksel Frisk Yogurt packaging may have been designed to win over children, but I must say I'm quite enticed by the creamy fruit-flavored drink! Designed by Mats Ottdal, these adorable bottled beverages invite children to consume their daily quota of calcium by a beaming cartoon banana. With delectable illustrations depicting oranges, pears, strawberries and bananas, who couldn't love Jeksel Frisk Yogurt packaging inside and out? ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 31% | Activity: 56% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Interactive Packaging:** Jeksel Frisk Yogurt packaging uses adorable illustrations to engage consumers and create an interactive experience. - **Child-centric Marketing:** The Jeksel Frisk Yogurt packaging targets children with its playful design, catering to their preferences and creating brand loyalty from an early age. - **Health-conscious Snacking:** By offering fruit-flavored yogurt drinks, Jeksel Frisk taps into the growing trend of health-conscious snacking, appealing to consumers looking for nutritious options. ### Industries Being Reshaped - **Food and Beverage:** The Jeksel Frisk Yogurt packaging represents opportunities for innovation in food and beverage packaging, particularly for brands targeting younger consumers. - **Consumer Goods:** The child-friendly design of Jeksel Frisk Yogurt packaging highlights the potential for disruptive innovations in the consumer goods industry by appealing to children's preferences and influencing purchasing decisions. - **Packaging and Design:** The creative and engaging design of Jeksel Frisk Yogurt packaging opens up new possibilities for disruptive innovations in packaging and design, especially for products geared towards children. ## Related on Trend Hunter - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Kid-Focused Packaging Updates](https://www.trendhunter.com/trends/frubes-relaunch.md) - [Fruit Texture Juice Packaging](https://www.trendhunter.com/trends/vimto-packaging.md) - [Reformed Yogurt Packagings](https://www.trendhunter.com/trends/nomadic-greiner-packaging.md) - [Vintage Dairy-Inspired Packaging](https://www.trendhunter.com/trends/cabot-triple-cream.md) - [Convenient Cherry Tomato Boxes](https://www.trendhunter.com/trends/special-edition-cherry-tomato.md) - [Drinkable Vitamin-Packed Yogurts](https://www.trendhunter.com/trends/petits-filous-vitamin-rich.md) - [Playful Baked Good Branding](https://www.trendhunter.com/trends/whaoo-filled-crpes.md) - [Interactive Fruit Juice Packaging](https://www.trendhunter.com/trends/jus-de-fruits-caraibes.md)