# Beauty-Rating Restaurants China's Jeju Island Joint Gives Free Meals to Good-Looking Customers By Meghan Young | Published 2015-01-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/jeju-island References: [munchies.vice](http://munchies.vice.com/articles/we-spoke-to-the-chinese-restaurateur-whos-giving-free-food-to-pretty-people) Jeju Island may be known as a volcanic land mass located in South Korea, but it is also the name of a restaurant in China. People are becoming much more familiar with the eatery since it is hocking a controversial promotion that has put it in some hot water. The Jeju Island Restaurant offers [free meals](https://www.trendhunter.com/trends/bibibop-asian-grill) to people they judge are beautiful. As soon as customers enter Jeju Island, they are invited to visit the beauty station that takes their photo. The portrait is sent to a panel of cosmetic surgeons in white coats that judge whether or not they make the cut. In defense of the promotion, Manager Xue Hexin says, “We are a [Korean-style restaurant](https://www.trendhunter.com/trends/shia-restaurant) and our customers take great interest in Korea’s culture of plastic surgery." Although frowned upon, the gimmick has generated a lot of publicity for Jeju Island. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 60% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Beauty-rating Restaurants:** Opportunity for restaurants to implement beauty-rating systems as a unique promotional strategy - **Controversial Promotions:** Growing trend of businesses using controversial promotions to generate publicity and attract customers - **Korean Plastic Surgery Culture:** Increasing interest in Korea's plastic surgery culture, creating opportunities for businesses to cater to this market ### Who This Affects Most - **Restaurant Industry:** Restaurants can explore innovative promotional strategies like beauty-rating systems to attract customers and generate buzz - **Marketing Industry:** Marketing agencies can advise businesses on creating controversial promotions that generate publicity and brand awareness - **Cosmetic Surgery Industry:** Cosmetic surgery clinics can tap into the interest in Korea's plastic surgery culture by offering specialized services and packages ## Related on Trend Hunter - [Fried Chicken Travel Promotions](https://www.trendhunter.com/trends/bbq-chicken-and-korea-tourism-organization.md) - [Contemporary Vegetarian-Friendly Restaurants](https://www.trendhunter.com/trends/base-is-nice.md) - [Customized K-Beauty Tours](https://www.trendhunter.com/trends/personalized-kbeauty-curation-tour.md) - [Rewarding Restaurant Metaverses](https://www.trendhunter.com/trends/dim-sum-palace.md) - [Adventurous Restaurant Promotions](https://www.trendhunter.com/trends/wings-to-korea.md) - [Contemporary Korean Dining Menus](https://www.trendhunter.com/trends/korean-dining.md) - [Multilingual Personal Shoppers](https://www.trendhunter.com/trends/olive-young-personal-shopper.md) - [Open-Air Medi-Spa Services](https://www.trendhunter.com/trends/medical-beauty-bar.md) - [Elevated Korean Gastronomy Initiatives](https://www.trendhunter.com/trends/shia-restaurant.md)