# Refreshing Gently Caffeinated Beverages Jeff’s Bagel Run Refreshers Come in Three Flavors By Michael Hemsworth | Published 2026-07-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/jeffs-bagel-run-refreshers References: [qsrmagazine](https://www.qsrmagazine.com/news/jeffs-bagel-run-launches-refreshers-lineup/) & [jeffsbagelrun](https://jeffsbagelrun.com)  The [Jeff’s Bagel](https://www.trendhunter.com/trends/jeffs-bagel-run-spreads) Run Refreshers are the brand's foray into the burgeoning [refresher-style beverage category](https://www.trendhunter.com/trends/fizzy-refreshers) as consumers gravitate towards fruit-focused, gently caffeinated coffee alternatives. The drink range features three flavors including the Blueberry Dragonfruit, Watermelon Strawberry and Orange Mango, which are part of the brand's broader menu investment. This menu transformation includes handcrafted espresso drinks, seasonal specialty beverages, iced teas and more, which refine the drink options for existing fans but also newcomers. The Jeff’s Bagel Run Refreshers does double duty in tapping into demand for alternatives amongst coffee drinkers, but also those who don't drink coffee. The lightly caffeinated, [fruit-driven profile of the drinks](https://www.trendhunter.com/trends/pcf-refreshers) make them suited for summertime enjoyment anytime of day to maximize appeal, especially amongst consumers looking to reduce their coffee or caffeine intake. Image Credit: Jeff’s Bagel Run ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 39% | Activity: 35% | Freshness: 84% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Gentle Caffeine:** Lightly energized beverages create space for brands to serve consumers seeking moderation without abandoning functional refreshment. - **Fruit-forward Refreshers:** Vibrant fruit flavor pairings expand beverage menus with colorful, approachable alternatives to traditional coffee and tea formats. - **All-day Beverage Occasions:** Low-intensity caffeine profiles support broader consumption moments by positioning chilled drinks beyond morning routines. ### Industries Being Reshaped - **Fast-casual Dining:** Menu diversification through crafted cold beverages strengthens customer frequency while attracting non-coffee drinkers. - **Functional Beverages:** Moderate stimulation combined with flavor-led formats reflects rising demand for wellness-adjacent drinks with mainstream appeal. - **Coffee Shops:** Coffee-focused operators gain relevance with caffeine-reduced options that preserve beverage ritual while widening audience reach. ## Related on Trend Hunter - [Branded Cafe Drink Mixes](https://www.trendhunter.com/trends/dunkin-refreshers-drink-mix.md) - [Refreshing At-Home Cafe Drinks](https://www.trendhunter.com/trends/starbucks-refreshers-strawberry-aa-lemonade.md) - [Naturally Caffeinated Fruit Drinks](https://www.trendhunter.com/trends/strawberry-passion-fruit-refresher.md) - [Energizing Single-Serve Refreshers](https://www.trendhunter.com/trends/dunkin-refreshers-singles-to-go.md) - [Vibrant Mango Beverages](https://www.trendhunter.com/trends/mango-strawberry-refreshers.md) - [Café Energy Hybrids](https://www.trendhunter.com/trends/cafe-energy-hybrids.md) - [Frozen Energizing QSR Drinks](https://www.trendhunter.com/trends/sonic-frozen-refreshers.md) - [Bold Cafe Mocktail Refreshments](https://www.trendhunter.com/trends/shaken-refresher.md) - [Summer Fruit Cafe Refreshments](https://www.trendhunter.com/trends/biggby-coffee-peach-drinks.md)