# Powdered Dancer Photoshoots Photographer Jeffrey Vanhoutte Captures Surreal Acrobatic Poses By Meghan Young | Published 2015-01-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jeffrey-vanhoutte References: [designtaxi](http://designtaxi.com/news/371665/Dancer-Freezes-Time-With-Stunning-Poses-Amid-Gravity-Defying-Powder-Bursts/) & [jeffreyvanhoutte.be](http://www.jeffreyvanhoutte.be/work/friesland-campina) The recent work of Jeffrey Vanhoutte would take anyone's breath away. Part performance, part photography, all the images are captured with a [surreal edge](https://www.trendhunter.com/trends/jeffrey-deitch-art-gallery) that brings to mind [3D illustrations](https://www.trendhunter.com/trends/emil-robbrecht) and Matrix moves (for those of you who are fans of sci-fi films). Yet Jeffrey Vanhoutte simply put an [acrobatic dancer](https://www.trendhunter.com/trends/forest-dancer) and white powder together to achieve the stunning shots. Jeffrey Vanhoutte worked in collaboration with creative agency Norvell Jefferson. The photo series was created for dairy company Friesland Campina Kievit, so it comes as no wonder that milk white powder and costume were used for the photoshoot. The incarnation of milk and perhaps even churning cheese, the dancer brings grace and fluidity to the dairy industry, something not many people would have thought possible. Save for Jeffrey Vanhoutte, that is. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 91% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Surreal Photoshoots:** The combination of photography and performance creates opportunities for innovative shoots in various industries. - **Acrobatic Advertising:** The use of acrobatics in advertising campaigns is a unique method of capturing consumers' attention and creating brand recognition. - **Unconventional Imagery:** The utilization of unconventional techniques and materials for photo shoots creates a new avenue for art and marketing industries to explore. ### Who This Affects Most - **Dairy:** The use of powdered dancers in dairy advertising opens a unique path to market dairy products and their gracefulness. - **Fashion:** The use of acrobatic poses as part of fashion photography campaign is an innovative way of infusing excitement and diversity into the industry. - **Sports:** Acrobatic poses coupled with sports gears can create disruptive photoshoots in the sports industry, attracting younger markets and forging new pathways. ## Related on Trend Hunter - [Artful Suspended Fashion Exhibitions](https://www.trendhunter.com/trends/invisible-figures.md) - [Digital Archetype Sculptures](https://www.trendhunter.com/trends/christian-rex-van-minnen-1.md) - [Ethereal Light Designs](https://www.trendhunter.com/trends/peter-kovacsy.md) - [Inflatable Vibrant Art Installations](https://www.trendhunter.com/trends/forest-dancer.md) - [Physics-Informed Digital Sculptures](https://www.trendhunter.com/trends/motion-sculpture.md) - [Playful Balloon Sculptures](https://www.trendhunter.com/trends/keff-joons.md) - [AI-Generated Poetic Photo Series](https://www.trendhunter.com/trends/emilio-alarcn.md) - [Paper Curvature Lights](https://www.trendhunter.com/trends/paper-curves.md) - [Surreal Art Exhibitions](https://www.trendhunter.com/trends/jeffrey-deitch-art-gallery.md)