# Jet-Setting Footwear Campaigns The Jeffrey Campbell Fall 2012 Lookbook Invokes Travel-Worthy Gear By Erin Fox | Published 2012-10-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jeffrey-campbell-fall-2012 References: [jeffreycampbellshoes](http://www.jeffreycampbellshoes.com/collection/fall-2012-wander-away/) & [jeffreycampbellshoes](http://www.jeffreycampbellshoes.com/) The Jeffrey Campbell Fall 2012 collection features staggering high wedges to cascade one to their next [luxury travel destination](https://www.trendhunter.com/trends/new-travel-campaign). Jeffrey Campbell is known for adapting [famous luxury footwear](https://www.trendhunter.com/trends/maison-margiela-x-christian-louboutin) as seen on the runways to his mass produced footwear line. This season we are seeing Campbell revamping some traditional Jeffrey Campbell shoes, such as the Lita. The campaign features various models sporting a variety of [boots, high heels and flats](https://www.trendhunter.com/trends/ugg-autumn-winter-2025) on a vintage airport tarmac. With muted backgrounds, the busily dressed models run up and down the runway, jumping into strategic poses to showcase the Jeffrey Campbell Fall 2012 collection. The 'Wander Away' themed photo shoot captivates the hearts of shoe lovers through Campbell's wacky and twisted artistic thought. Campbell is a lover of outrageously styled footwear. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 63% | Activity: 42% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Travel Footwear:** Opportunity for luxury footwear brands to create travel-worthy designs for jet-setters. - **Adapting Runway Styles:** Opportunity for footwear brands to adapt high-fashion runway styles for mass production. - **Artistic Shoe Campaigns:** Opportunity for footwear brands to captivate consumers with creative and unconventional photo shoots. ### Sectors Adopting This - **Luxury Footwear:** Opportunity for luxury footwear brands to cater to the jet-setting consumer market. - **Fashion Retail:** Opportunity for fashion retailers to offer runway-inspired footwear designs. - **Advertising and Marketing:** Opportunity for advertising and marketing agencies to create captivating and unconventional shoe campaigns. ## Related on Trend Hunter - [Iconic Shoe Campaigns](https://www.trendhunter.com/trends/amina-muaddis-fallwinter-2023.md) - [Comfort-Focused Footwear Ads](https://www.trendhunter.com/trends/aldo-spring-2024-campaign.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Comfort-Focused Urban Shoe Campaigns](https://www.trendhunter.com/trends/cole-haan-comfortable.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Festival-Ready Footwear Series](https://www.trendhunter.com/trends/aldo.md) - [Sleek Monochromatic Footwear Designs](https://www.trendhunter.com/trends/caramba.md) - [Unique Footwear Designs](https://www.trendhunter.com/trends/john-fluevog.md) - [Bold Urban Winter Boots](https://www.trendhunter.com/trends/ugg-autumn-winter-2025.md)