# New Wave Brogues Jeffery-West Creates Men's Dress Shoes for Hell-Raisers By Tiana Reid | Published 2010-07-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jeffery-west References: [tmagazine.blogs.nytimes](http://tmagazine.blogs.nytimes.com/2010/07/14/rebel-sell-jeffery-west-shoes/?ref=t-magazine&src=tmcc) & [jeffery-west](http://www.jeffery-west.co.uk/) Jeffery-West is a company that puts a [punk rock ethos](https://www.trendhunter.com/trends/foam-clogs-1) into their men’s dress shoes. If you thought [brogues](https://www.trendhunter.com/trends/buck-mason-x-sanders) were reserved for the suit-donning business man, think again. Even the wizards in ‘Harry Potter and the Chamber of Secrets’ wore Jeffery-West’s shoe designs. Owned by Guy West and Mark Jeffery, Jeffery-West has been around since 1987, and with an increased demand in high-quality luxury shoes with a rebellious twist, it looks like the company will be around for a long time coming. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 20% | Activity: 53% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Punk-inspired Dress Shoes:** Disruptive innovation opportunity: Create a line of dress shoes that combine punk aesthetics with traditional designs, appealing to a younger, edgier demographic. - **Luxury Shoes with a Twist:** Disruptive innovation opportunity: Design luxury shoes that incorporate unique and rebellious elements, providing customers with a distinctive and unconventional footwear option. - **Expanding Brogue Market:** Disruptive innovation opportunity: Expand the brogue shoe market by introducing innovative styles and features that appeal to a wider range of consumers, beyond the traditional suit-wearing business professionals. ### Industries Being Reshaped - **Men's Footwear:** Disruptive innovation opportunity: Revolutionize the men's footwear industry by creating unconventional designs and incorporating punk-inspired elements into dress shoes, capturing the interest of a new segment of consumers. - **Luxury Fashion:** Disruptive innovation opportunity: Innovate luxury fashion by infusing rebellious twists into high-quality shoe designs, transforming traditional perceptions of luxury and appealing to a younger, more rebellious market. - **Film and Entertainment:** Disruptive innovation opportunity: Collaborate with film and entertainment industries to create exclusive shoe designs inspired by iconic characters and movie franchises, tapping into the dedicated fan bases and expanding brand exposure. ## Related on Trend Hunter - [Luxury Men's Footwear Collections](https://www.trendhunter.com/trends/luxury-mens-footwear.md) - [Unique Footwear Designs](https://www.trendhunter.com/trends/john-fluevog.md) - [Unformal Derby-Style Shoes](https://www.trendhunter.com/trends/the-jalisco.md) - [Retro Nightclub-Themed Collaborations](https://www.trendhunter.com/trends/charles-jeffrey-loverboy-1.md) - [Western-Inspired Americana Footwear](https://www.trendhunter.com/trends/out-west-collection.md) - [Waterproof Luxurious Dress Shoes](https://www.trendhunter.com/trends/wingtip-gxb.md) - [Ultra-Sophisticated Men's Loafers](https://www.trendhunter.com/trends/loafer-in-ivy.md) - [Sleek Western Boots](https://www.trendhunter.com/trends/naked-wolfes-stark-boot.md) - [Hybrid Brogue-Like Boots](https://www.trendhunter.com/trends/henry-wing-cap-chelsea-boot.md)