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# Versatile Algae-Infused Footwear
Native Shoes' Jefferson Bloom Model Boasts Sustainable Tech

By Riley von Niessen | Published 2021-02-02 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/jefferson-bloom
References: [nativeshoes](https://www.nativeshoes.com/ca/adults/jefferson-collection)

Sustainable footwear brand Native Shoes has introduced more silhouettes that make use of its eco-friendly repurposed algae material, including its popular Jefferson Bloom model.

The versatile silhouette is available in both adult, baby, and kid's sizing, and can also be purchased in a variety of different colorways. As the slip-on sneaker-inspired shoes are made with a single material and include a shock-absorbent sole, Native Shoes presents an easy-to-clean, comfortable, and durable staple that's perfect for everyday wear. The company's Rise By Bloom technology is a future-facing program that takes toxic algae from waterways and gives it a new life by including it in its ultra-lightweight material.

Native Shoes is dedicated to giving 100 percent of shoes an end of life solution by 2023.

Image Credit: Native Shoes

## Trend Insights (Trend Hunter)

- Score: 1.7/10
- Popularity: 24% | Activity: 18% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### What Makes This Trend Stand Out

- **Algae-infused Fashion:** Repurposing algae into versatile footwear material creates an opportunity for sustainable fashion.
- **Single-material Design:** Designing slip-on sneakers with a single material creates a disruptive innovation opportunity for minimalist fashion.
- **Toxic Algae as a Resource:** Using toxic algae as a material creates a disruptive innovation opportunity for eco-friendly fashion.

### Sectors Adopting This

- **Fashion:** The fashion industry can use this trend to promote sustainable and eco-friendly fashion, especially minimalism.
- **Footwear:** The footwear industry has the opportunity to create sustainable and eco-friendly products with the use of algae as a material.
- **Environmental Conservation:** This trend creates an opportunity for environmental conservation by repurposing a potentially hazardous material and reducing waste in the fashion industry.

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