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# Inflatable Toy Installations
Jeff Koons Shows Shiny Undies & Blow-Up Sea Creatures

By Rachel | Published 2009-07-02 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/jeff-koons-exhibit
References: [hypebeast](http://hypebeast.com/2009/07/jeff-koons-popeye-series-exhibition-london/) & [jeffkoons](http://www.jeffkoons.com/)

Jeff Koons is a celebrated artist, and while his artwork is well known, it’s never been seen like this. The Serpentine Gallery in London, UK is showing a collection of private and public pieces by the artist that include the use of inflatable toys, garbage bins and shiny underwear.

The work by Jeff Koons is a great (if not slightly eccentric) re-imagining of [found objects](https://www.trendhunter.com/trends/first-kiss-at-last-light). As an example--a chair, garbage bin, and [inflatable lobster toy](https://www.trendhunter.com/trends/forest-dancer) create [one of the sculptures](https://www.trendhunter.com/trends/kennedy-yanko). Definitely not an exhibit for fine art lovers, the collection by Jeff Koons is wildly colorful and definitely whimsical.

## Trend Insights (Trend Hunter)

- Score: 0.8/10
- Popularity: 7% | Activity: 9% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Why This Trend Is Growing

- **Inflatable Art Installations:** The trend of using inflatable toys in art installations is growing as artists seek to create whimsical, eye-catching exhibits.
- **Found Object Art:** Jeff Koons' use of found objects like garbage bins and shiny underwear in his art exhibit highlights the trend of repurposing unlikely materials in artistic ways.
- **Whimsical Art:** The use of bold colors and playful subject matter in Koons' art exhibit illustrates the trend of creating whimsical and attention-grabbing artwork.

### Industries Being Reshaped

- **Art:** The art industry can embrace the trend of using inflatable toys in art installations to create immersive environments that attract a wider audience.
- **Fashion:** The use of shiny underwear in Koons' exhibit highlights the opportunity for the fashion industry to incorporate bold, attention-grabbing materials into clothing designs.
- **Retail:** The trend of using found objects in art installations can inspire retail businesses to repurpose their own discarded materials to create visually striking window displays and store decor.

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