# Adventure Encouraging Auto Ads This Jeep Print Ad Answers a Simple Question About Travel Abilities By Kyle Towers | Published 2013-05-01 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/jeep-print-ad References: [adsoftheworld](http://adsoftheworld.com/media/print/jeep_portugal_choice) & [jeep](http://www.jeep.com) This [Jeep](https://www.trendhunter.com/trends/the-next-wrangler) print ad encourages adventurers to get the most out of life. It cleverly suggests that by driving a Jeep that the question of stay or go is already answered and because of this it is a "true freedom of choice." The placement of the imagery is brilliant. The picture features a Jeep checking of the "go" box. All of this is in the foreground of [incredible scenery](https://www.trendhunter.com/trends/travel-changed-me) that suggests the Jeep has and the driver had been through a lot of adventure to get where it is. It does so with very concise and pithy copy that makes a bold statement. I enjoy how the question this Jeep print ad poses can be transferred to anything in life and therefore is very motivational. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 41% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Adventure Encouraging Auto Ads:** Disruptive innovation opportunity: Creating print ads that inspire adventure and motivate individuals to embrace bold choices in life. ### Who This Affects Most - **Automotive:** Disruptive innovation opportunity: Developing vehicles that promote a sense of freedom, adventure, and exploration. ## Related on Trend Hunter - [Adventurous Roadtrip Retail Campaigns](https://www.trendhunter.com/trends/pilot-flying-j-see-you-out-here.md) - [Travel-inspired Brand Campaigns](https://www.trendhunter.com/trends/road-and-beyond.md) - [Heritage-Preserving Off-Road Vehicles](https://www.trendhunter.com/trends/the-next-wrangler.md) - [Adventure-Ready Backroad SUVs](https://www.trendhunter.com/trends/2025-jeep-wrangler-4xe-backcountry.md) - [Outdoor Sports Lifestyle Vans](https://www.trendhunter.com/trends/sunlight-cliff-4x4-adventure-van.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Branded Travel Series](https://www.trendhunter.com/trends/travel-south-dakota.md) - [Car-Collaborative Outdoor Apparel](https://www.trendhunter.com/trends/vineyard-vines-1.md) - [Gamer Rescue Experiences](https://www.trendhunter.com/trends/jeep-rescue-squad.md)