# Custom-Modified Off-Grid SUVs The Expedition Overland Odin Jeep Gladiator is Wilderness-Ready By Michael Hemsworth | Published 2020-10-30 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/jeep-gladiator References: [blessthisstuff](https://www.blessthisstuff.com/stuff/vehicles/cars/odin-jeep-gladiator/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+blessthisstuff%2FEGlC+%28Bless+This+Stuff%29) & [xoverland](https://www.xoverland.com/) This Expedition Overland Odin Jeep Gladiator is an off-grid-ready transportation solution for experienced or would-be explorers who are looking for a way to get off the beaten path at their leisure. The vehicle is equipped with a Warn winch system that is inherently durable, while a PCOR tray system, enhanced fuel tank, suspension lift, solar panel, air compressor, 37-inch tires and more make it perfect for life on the road. The vehicle also boasts a rooftop tent that will provide travelers with a comfortable place to rest that's off the ground and ideal for cooler weather conditions. The Expedition Overland Jeep Gladiator also features a hardshell storage unit that will offer ample space for storing additional items, tools and accessories that drivers might need. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 88% | Activity: 58% | Freshness: 9% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Off-grid Transportation Solutions:** The trend of custom-modified off-grid SUVs presents an opportunity for innovative companies to create more sustainable and versatile vehicles for adventurous travelers. - **Enhanced Exploration Technologies:** The trend of equipping off-road vehicles with advanced features like solar panels, rooftop tents, and storage units offers companies the chance to develop disruptive technologies that enhance the exploration experience. - **Outdoor Lifestyle Vehicles:** The trend of rugged, off-road vehicles optimized for outdoor adventure creates opportunities for businesses to cater to the growing market of outdoor enthusiasts by offering tailored products and services. ### Who This Affects Most - **Automotive:** The automotive industry can explore the custom modification of off-road vehicles to meet the demands of adventurous consumers, driving sales and innovation. - **Camping and Outdoor Gear:** The camping and outdoor gear industry can develop specialized accessories and equipment compatible with off-grid SUVs, providing an enhanced outdoor experience for consumers. - **Renewable Energy:** The renewable energy industry can tap into the trend by creating more efficient and sustainable power solutions for off-grid vehicles, such as solar panel systems and energy storage technologies. ## Related on Trend Hunter - [Tactical Expedition Overlanding Trucks](https://www.trendhunter.com/trends/expedition-camper.md) - [Off-Road-Ready Truck Campers](https://www.trendhunter.com/trends/grid-series-expedition-camper.md) - [Formidable Off-Road Explorers](https://www.trendhunter.com/trends/krug-expedition.md) - [Oversized Overlanding Vehicles](https://www.trendhunter.com/trends/earthroamer-sx.md) - [Extreme Performance Overlanding Vehicles](https://www.trendhunter.com/trends/hennessey-mammoth-1000-trx-overland-edition.md) - [Militant Off-Road SUV Models](https://www.trendhunter.com/trends/hennessey-jeep-gladiator-warhawk.md) - [Rugged Bespoke Overlanding Trucks](https://www.trendhunter.com/trends/aev-x-bliss-mobil-prospector-xl-550.md) - [All-Electric Camping SUVs](https://www.trendhunter.com/trends/hummer-ev-earthcruiser-camper.md) - [Ruggedly Modified Camping Trucks](https://www.trendhunter.com/trends/1987-mercedesbenz-unimog-u1300l.md)