# Car Grill Prison Ads The Jeep Capture the Wild Campaign is Imaginatively Adventurous By Meghan Young | Published 2012-03-07 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/jeep-capture-the-wild References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/03/jeep-grill-wrangler-grill-compass-grill-liberty/) & [publicis](http://www.publicis.ca/publicismtl) The [Jeep](https://www.trendhunter.com/trends/vineyard-vines-1) Capture the Wild ad campaign creatively uses one of the vehicle's defining features to illustrate the tag line. It turns the grill into a prison of sorts, thus 'capturing the wild' in an imaginative manner rather than a real one. Since [Jeeps](https://www.trendhunter.com/trends/jeep-rescue-squad) are known for their 4-wheel-drive capabilities, which allows them to traverse various terrains easily, this is an appropriate statement to make. Created by [Publicis](https://www.trendhunter.com/trends/cherokee-hybrid), an ad agency based in Montreal, Canada, the Jeep Capture the Wild ad campaign shows three different landscapes through the slits of the vehicle's grill: a forest, desert and mountain range. Art directed by Bogdan Truta, the Jeep Capture the Wild ad campaign features photos from Getty Images with illustrations by Bogdan Truta. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 39% | Activity: 42% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Imaginative Advertising Campaigns:** Ad agencies can create imaginative ad campaigns that make use of defining features/features unique to products/brands. - **Innovative Marketing Strategies:** Brands can tap into the creativity of ad agencies to devise innovative marketing strategies that showcase their products/brands in unique ways. - **Visual Storytelling in Advertising:** Ad agencies can leverage the power of visual storytelling to create impactful campaigns that resonate with the audience. ### Sectors Adopting This - **Automotive Industry:** Automotive brands can explore innovative ways of showcasing their products and highlighting unique features through creative ad campaigns. - **Advertising Industry:** Ad agencies can innovate in their approach to creating ad campaigns and marketing strategies that help brands stand out from the competition. - **Photography Industry:** Professional photographers and stock photo providers can partner with ad agencies to provide high-quality images that can be used in creative ad campaigns. ## Related on Trend Hunter - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Travel-inspired Brand Campaigns](https://www.trendhunter.com/trends/road-and-beyond.md) - [Adventurous Roadtrip Retail Campaigns](https://www.trendhunter.com/trends/pilot-flying-j-see-you-out-here.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Car-Collaborative Outdoor Apparel](https://www.trendhunter.com/trends/vineyard-vines-1.md) - [Special Edition Off-Road SUVs](https://www.trendhunter.com/trends/jeep-concepts.md) - [Nature-Connected Lifestyle Campaigns](https://www.trendhunter.com/trends/go-wild.md) - [Vivaciously Redefined Car Brands](https://www.trendhunter.com/trends/copy-nothing-campaign.md) - [Winter Driving Campaigns](https://www.trendhunter.com/trends/uncommon-winter-campaign.md)