# Sport Vehicle Mud Masks This Jeep 75th Anniversary Campaign Stars Elyas M'Barek By Rebecca Byers | Published 2016-02-17 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/jeep-75th References: [adweek](http://www.adweek.com/adfreak/jeep-making-limited-edition-mud-masks-adventure-deprived-city-jeeps-169673) This [Jeep](https://www.trendhunter.com/trends/jeep-rescue-squad) 75th anniversary promotion offers urban Jeep drivers exactly what they are missing in the city: adventure, namely in the form of mud. The unique [Jeep Germany campaign](https://www.trendhunter.com/trends/marathon-x-jeep-watch) is offering drivers a limited edition can of "100-percent real dirt" to apply to their vehicle in the instance they can't seek real adventure themselves. The clever campaign includes a [short black and white film](https://www.trendhunter.com/trends/relax-we-care) starring brand ambassador Elyas M'Barek and the new Jeep Renegade. Jeep Germany will create a limited run of 75 "cans of adventures," with the warning label reading, "for emergency use only, do not apply unless real adventure is not an option." The clever promotion involving a "mud mask" for adventure-deprived vehicles (and drivers) is a great way for Jeep to reconnect with their target demographic, especially in the year of the brand's 7th anniversary. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 88% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Adventure Marketing:** The Jeep 75th anniversary campaign showcases the opportunity for brands to create unique experiences and products that tap into consumers' desire for adventure. - **Limited Edition Collectibles:** The limited run of 75 'cans of adventures' demonstrates the potential for brands to create exclusive and collectible items that generate excitement and loyalty among consumers. - **Branded Partnerships:** The collaboration with brand ambassador Elyas M'Barek highlights the potential for companies to form strategic partnerships to promote their products or services and reach new audiences. ### Where This Applies - **Automotive:** This Jeep campaign presents an opportunity for the automotive industry to explore innovative marketing strategies that engage customers and create brand loyalty. - **Consumer Goods:** The concept of offering a 'mud mask' for adventure-deprived vehicles showcases the potential for consumer goods companies to create unique and experiential products that resonate with their target audience. - **Entertainment:** The short film starring brand ambassador Elyas M'Barek demonstrates how the entertainment industry can collaborate with brands to create engaging content that promotes products or services in an entertaining way. ## Related on Trend Hunter - [Gamer Rescue Experiences](https://www.trendhunter.com/trends/jeep-rescue-squad.md) - [Special Edition Off-Road SUVs](https://www.trendhunter.com/trends/jeep-concepts.md) - [Surreal Car Care Campaigns](https://www.trendhunter.com/trends/you-are-how-you-car.md) - [Adventure-Ready Backroad SUVs](https://www.trendhunter.com/trends/2025-jeep-wrangler-4xe-backcountry.md) - [Two-Toned Anniversary SUVs](https://www.trendhunter.com/trends/2026-jeep-wrangler-whitecap.md) - [Automotive-Inspired Footwear](https://www.trendhunter.com/trends/merrell-and-jeep.md) - [Car-Collaborative Outdoor Apparel](https://www.trendhunter.com/trends/vineyard-vines-1.md) - [Automotive-Branded Coolers](https://www.trendhunter.com/trends/jeep-x-igloo-specialedition-cooler.md) - [Auto-Themed Luggage Collaborations](https://www.trendhunter.com/trends/delsey-paris.md)