# Two-in-One Toothbrushes Jee Young Choi Creates Holey Toothbrushes By Tisah Tucknott | Published 2009-08-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/jee-young-choi-holey-toothbrushes References: [inewidea](http://www.inewidea.com/2009/08/22/9099.html) The concept that Jee Young Choi has come up with involves the simple design of a hole in a toothbrush. The creation is a [two-in-one toothbrush](https://www.trendhunter.com/trends/soocas-neos-ii) that adds the function of a toothpaste squeezer into the toothbrush itself. The hole is used to squeeze the [last of your toothpaste out](https://www.trendhunter.com/trends/twist-tottle), to that no toothpaste will be wasted. Eliminate the clutter in your bathroom by using the two-in-one toothpaste creation by Jee Young Choi above. **Implications** - In the wake of the credit crunch, consumers are attracted to items that [reduce waste and expenses](https://www.trendhunter.com/trends/soom). Businesses can benefit from economic downturn by developing products that offer a solution to financial losses when using everyday household products. Customers are constantly looking to minimize clutter at home and during travel, making products that offer many functions ideal. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 2% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Waste Reduction:** Developing products that reduce waste and expenses can attract consumers during economic downturn. - **Multi-functionality:** Customers seek products that offer multiple functions, reducing clutter at home and during travel. - **Innovation in Everyday Household Products:** Creating solutions to financial losses when using everyday household products can be a disruptive opportunity. ### Industries Being Reshaped - **Oral Care:** The two-in-one toothbrush concept offers opportunities for innovation in the oral care industry. - **Consumer Goods:** Developing multi-functional products can disrupt the consumer goods industry. - **Travel Accessories:** Products that reduce clutter during travel present disruptive innovation opportunities in the travel accessories industry. ## Related on Trend Hunter - [Stand-Up Water Fountain Toothbrushes](https://www.trendhunter.com/trends/Youseeuc.md) - [Dual-Purpose Oral Care Systems](https://www.trendhunter.com/trends/electric-oral-care-kit.md) - [Sustainability-Focused Reusable Toothbrushes](https://www.trendhunter.com/trends/reusable-toothbrush.md) - [Folding Travel Toothbrush Concepts](https://www.trendhunter.com/trends/io-travel-toothbrush.md) - [Sustainable Reusable Toothpaste Containers](https://www.trendhunter.com/trends/mimo.md) - [Self-Sterilizing Travel Toothbrushes](https://www.trendhunter.com/trends/plover-travel-toothbrush.md) - [2-in-1 Flossing Toothbrushes](https://www.trendhunter.com/trends/soocas-neos-ii.md) - [Multifunctional Modular Toothbrushes](https://www.trendhunter.com/trends/orawand.md) - [Portable Toothbrush sanitizers](https://www.trendhunter.com/trends/clea-toothbrush-sanitizer.md)