# Charity-Helping Hipster Fashion Jedidiah Aligns Contemporary Clothing with Compassionate Endeavors By Andrew Robertson | Published 2012-06-19 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/jedidiah References: [madeforgood](https://madeforgood.com/brands/jedidiah.html) & [jedidiahusa](http://www.jedidiahusa.com/) The [humanitarian-based clothing brand](https://www.trendhunter.com/trends/zigzag-and-the-salvation-army) Jedidiah supports ethical projects through the retail of their fashionable apparel. As part of the 'Made for Good' brands, Jedidiah effects a positive influence throughout the world by aligning retail with cultural change. Each season the company pairs up with a successful non-profit organization to help raise money. The pieces are all tied to and inspired by the individual cause. Previous accomplishments include raising over $24, 218 for the Armor organization, a group that provides safe and secure housing for individuals living in extreme poverty. Jedidiah's motivation is driven by their approach of "[artistically connecting apparel to social causes](https://www.trendhunter.com/trends/cool-to-connect-1)." The pieces are all quality assured, endowing hipster fashion with something more than a contemporary fashion phase. **Contact Information** Jedidiah [website](http://www.jedidiahusa.com/) Jedidiah on [Facebook](http://www.facebook.com/JedidiahClothing) Jedidiah on [Twitter](https://twitter.com/#!/JEDIDIAHUSA) ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 38% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Key Themes Behind This Trend - **Humanitarian-based Fashion:** Fashion brands can align their retail with cultural change by supporting ethical projects and creating pieces inspired by social causes. - **Collaborative Fundraising:** Successful non-profit organizations can partner with fashion brands to raise money and awareness through the sale of limited edition pieces tied to the cause. - **Conscious Consumerism:** Consumers are increasingly seeking out brands that have a social or environmental purpose, presenting an opportunity for fashion brands to differentiate themselves through their charitable endeavors. ### Where This Applies - **Fashion:** Fashion brands can differentiate themselves and attract conscious consumers by aligning their retail with social causes and supporting ethical projects through limited edition pieces. - **Non-profit:** Successful non-profit organizations can broaden their reach and raise money and awareness by collaborating with fashion brands in creating limited edition pieces tied to their cause. - **Marketing:** Fashion brands can effectively market their products and appeal to conscious consumers by incorporating purpose-driven messaging and showcasing their charitable endeavors. ## Related on Trend Hunter - [Branded Warm Clothing Donations](https://www.trendhunter.com/trends/heart-of-lifewear.md) - [Conscious Consumerism Apparel](https://www.trendhunter.com/trends/or-collective-and-h-project.md) - [Whimsical Ethically Made Apparel](https://www.trendhunter.com/trends/iclothing.md) - [Social Good Peruvian Menswear](https://www.trendhunter.com/trends/pieta.md) - [Philanthropic Kid Fashion Brands](https://www.trendhunter.com/trends/black-week-2024.md) - [Social Good Clothing Campaigns](https://www.trendhunter.com/trends/zigzag-and-the-salvation-army.md) - [Elephant-Inspired Charitable Fashion Lines](https://www.trendhunter.com/trends/elephant-family-usa.md) - [Sustainable Clothing Collections](https://www.trendhunter.com/trends/regeneration-nation.md) - [Artist-Collaborative Travel Accessories](https://www.trendhunter.com/trends/harper-collective-1.md)