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# Somersaulting BMX Riders
The Jed Mildon Triple Backflip Stunt Makes History

By Marissa Brassfield | Published 2011-05-31 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/jed-mildon-triple-backflip
References: [youtube-trends.blogspot](http://youtube-trends.blogspot.com/2011/05/gravity-defying-record-setting-jumps.html) & [youtube](http://www.youtube.com/watch?feature=player_embedded&v=4eTMDkbS0fc)

This [helmet cam footage](https://www.trendhunter.com/trends/yashica-x-im-back-virtusx1) of the Jed Milton triple backflip from this past Saturday gives viewers a firsthand look at what it's like to make history. The stunt took place in New Zealand at the Unit T3 Mindtricks BMX Jam is the first time any [BMX rider](https://www.trendhunter.com/trends/mountain-bike-world-series) has been able to successfully land a triple backflip.

To land his triple backflip, Milton cycled down a 66-foot ramp. The 24-year-old had this to say about his incredible jump: "The impact and implications hasn't sunken in yet, but I'm so pumped to have aimed for something once deemed impossible and made my dream a reality." The Guinness Book of World Records was on hand to certify the Jed Milton triple backflip as the first of its kind in the world.

## Trend Insights (Trend Hunter)

- Score: 1.7/10
- Popularity: 4% | Activity: 40% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Viral](https://www.trendhunter.com/viral)

## Key Themes

### Why This Trend Is Growing

- **BMX Stunt Evolution:** The constant evolution of BMX stunts opens up opportunities for businesses to invest in new technologies and equipment to aid riders in developing and performing new tricks.
- **Extreme Sports Technology:** As extreme sports such as BMX continue to push boundaries, there are more opportunities for technological advancements to improve athlete safety and performance.
- **Social Media Exposure:** Extreme sports and stunts such as the Jed Milton triple backflip can generate viral social media content, creating opportunities for businesses to market their products or services to a younger audience.

### Industries Being Reshaped

- **Sporting Goods:** The innovation of new BMX equipment for extreme stunts presents opportunities for the sporting goods industry.
- **Technology:** Advanced camera equipment and other technologies can enhance the experience of extreme sports for viewers, leading to more opportunities for the technology industry.
- **Marketing and Advertising:** The popularity of extreme sports on social media platforms creates potential for companies to leverage these trends for marketing and advertising purposes.

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