# Haute Athletic Captures Jean-Paul Goude Photography Melds the Olympics and High Fashion By Vivian Lau | Published 2012-08-27 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/jeanpaul-goude-photography References: [itsnicethat](http://www.itsnicethat.com/articles/jean-paul-goude) & [jeanpaulgoude](http://www.jeanpaulgoude.com) The Jean-Paul Goude photography illustrates fierce [catwalk designs](https://www.trendhunter.com/trends/balenciaga-by-demna) in a very different setting. Goude re-imagines these glamazons in furiously elaborate dresses on an entirely new stage. The dramatic nature of the fashion designs actually fit with the highly competitive atmosphere created by the backdrop of the diving board, on the gymnastic rings, on the fencing strip and even on the [race track](https://www.trendhunter.com/trends/audi-car-couture). In a profession where a photo shoot might require the model to simulate action to create a dynamic result in the photograph, the process and result is painfully inorganic. It is refreshing to see real energy and action portrayed against a humorous backdrop, where spurts of action and movement are appropriate. Goude, who is most well known for re-inventing Grace Jones' image, transforms perceptions of what [fashion photography](https://www.trendhunter.com/trends/alessandro-micheles) should look like. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 82% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Photography](https://www.trendhunter.com/photography) ## Key Themes ### What's Driving This Trend - **Fierce Catwalk Designs:** Opportunity for disruptive innovation: Create a platform that integrates fashion and sports in a dynamic and energetic way. - **Fashion Photography:** Opportunity for disruptive innovation: Develop new techniques and technologies that capture real action and movement in fashion photography. - **Transforming Perceptions:** Opportunity for disruptive innovation: Challenge traditional notions of fashion photography and redefine its visual aesthetics. ### Who This Affects Most - **Fashion:** Opportunity for disruptive innovation: Merge fashion and sports to create hybrid designs that cater to a new market of athletic fashionistas. - **Sports:** Opportunity for disruptive innovation: Collaborate with fashion industry to create sports apparel and accessories that are both functional and stylish. - **Photography:** Opportunity for disruptive innovation: Develop new techniques and technologies that capture the essence of action and movement in fashion photography. ## Related on Trend Hunter - [High Fashion Clog Collabs](https://www.trendhunter.com/trends/crocs-x-jean-paul-gaultier.md) - [Athlete-Joined High Fashion Capsules](https://www.trendhunter.com/trends/afrofuturism-1.md) - [Archive-Inspired Retro Luxe Fashion](https://www.trendhunter.com/trends/tattoo-collection.md) - [Bright Celebratory Olympic Posters](https://www.trendhunter.com/trends/paris-2024-1.md) - [Female Athlete-Fronted Luxury Campaigns](https://www.trendhunter.com/trends/coach-x-wnba-campaign.md) - [Contemporary Fashion Retrospectives](https://www.trendhunter.com/trends/balenciaga-by-demna.md) - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md) - [Sculpted Denim Capsules](https://www.trendhunter.com/trends/anatomic-denim.md) - [Unique Artistic Books](https://www.trendhunter.com/trends/amusebouche.md)