# Parisan Perfume Ads The New Jean Paul Gaultier "Le Male" Campaign Features a Look-A-Like By Jacqueline Parrish | Published 2009-10-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jean-paul-gaultier2 References: [homotography.blogspot](http://homotography.blogspot.com/2009/10/robert-perovich-jean-paul-gaultier-male.html) & [jeanpaulgaultier](http://www.jeanpaulgaultier.com/) For his latest ad campaign called "Le Male," Jean Paul Gaultier featured a look-a-like Parisian model. For the new [Jean Paul Gaultier ad](https://www.trendhunter.com/trends/paradigme-fragrance), the model appears as a stereotypical Frenchman pictured with a [black and white striped shirt](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam) tucked into his pocket that mimics the clever design of the bottle. The muscled model is also seen wearing a [sailors hat](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela) that is not reminiscent of France, but rather reminiscent of Cher’s male navy from her “Turn Back Time” video. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 64% | Activity: 85% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Look-a-like Ad Campaigns:** Disruptive innovation opportunity: Creating ad campaigns featuring look-a-likes of famous personalities to attract attention and build brand recognition. - **Clever Bottle Design:** Disruptive innovation opportunity: Designing product packaging that cleverly mimics other commonly recognized objects or symbols to create a memorable and unique brand image. - **Unconventional Brand Associations:** Disruptive innovation opportunity: Associating brands with unexpected symbols or references to generate intrigue and challenge traditional perceptions. ### Who This Affects Most - **Fashion Advertising:** Disruptive innovation opportunity: Incorporating unique and attention-grabbing elements in fashion advertising campaigns to stand out in a competitive industry. - **Perfume:** Disruptive innovation opportunity: Experimenting with unconventional bottle designs and associations to create a distinct brand identity in the saturated perfume market. - **Celebrity Endorsements:** Disruptive innovation opportunity: Engaging look-a-like models or influencers to create intrigue and capitalize on the popularity of celebrities without incurring high endorsement costs. ## Related on Trend Hunter - [Floral Garden-Like Fragrances](https://www.trendhunter.com/trends/jean-paul-gaultier-1.md) - [Body Artwork-Inspired Fashion](https://www.trendhunter.com/trends/body-tattoo.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Cocktail-Inspired Fragrances](https://www.trendhunter.com/trends/pepe-jeans-london-fragrances.md) - [Actor-Fronted Men's Fragrance Campaigns](https://www.trendhunter.com/trends/paradigme-fragrance.md) - [Star-Studded Men's Fragrance Campaigns](https://www.trendhunter.com/trends/boss-bottled-beyond.md) - [Fashion-Inspired Amber Fragrances](https://www.trendhunter.com/trends/dior-new-look.md) - [Collaborative Menswear Brand Candles](https://www.trendhunter.com/trends/le-pre-candle.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md)