# Bathtub Fashion Ads Jean's Paul Gaultier Jeans & Accessories Get Wet By Ayman | Published 2009-04-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/jean-paul-gaultier-jeans-accessories-2009-ad References: [designscene.net](http://www.designscene.net/2009/03/alana-zimmer-for-jean-paul-gaultier.html) & [jeanpaulgaultier](http://www.jeanpaulgaultier.com/) It seems the fashion world can’t wait to get all wet this spring season. We’ve been seeing more and more [fashion editorials and ad campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam) that went with the wet and aquatic theme. The latest is this Spring/Summer 2009 [Jean’s Paul Gaultier ad](https://www.trendhunter.com/trends/jean-paul-gaultier-x-crocs), which opted for indoors wetness rather than going to the beach or pool. The ad promotes the new Jean’s Paul Gaultier accessories and [jeans collection](https://www.trendhunter.com/trends/torrid-jeans-for-life) with model Alana Zimmer drenched in water with another model in a bathtub. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 73% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Aquatic Fashion:** Opportunity for fashion brands to incorporate water-themed elements in their collections and campaigns, creating a unique and captivating aesthetic. - **Indoor Water Settings:** Potential for businesses to explore the use of indoor water settings in their advertising and promotional activities, adding an element of surprise and intrigue. - **Playful Soaking:** Innovative opportunity for brands to showcase their products in unexpected and playful ways, such as using bathtubs or water props for advertising purposes. ### Where This Applies - **Fashion:** Fashion brands can embrace the wet and aquatic theme in their designs and marketing strategies, appealing to consumers looking for unique and visually appealing products. - **Advertising:** Advertising agencies can explore the use of water-themed settings and props to create eye-catching and memorable campaigns for their clients. - **Home Decor:** Opportunity for businesses in the home decor industry to incorporate water-inspired designs and products, providing customers with a refreshing and soothing ambiance in their homes. ## Related on Trend Hunter - [Body Artwork-Inspired Fashion](https://www.trendhunter.com/trends/body-tattoo.md) - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md) - [High Fashion Clog Collabs](https://www.trendhunter.com/trends/crocs-x-jean-paul-gaultier.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Purposefully Stained Luxe Trousers](https://www.trendhunter.com/trends/pee-stain-denim.md) - [Pride Month Perfume Packaging](https://www.trendhunter.com/trends/jean-paul-gaultier-perfume.md) - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md)