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# Kooky Pop-Up Art
Jean Jullien Captures Simply Adorable Characters in His 'Family' Collection

By Shelby Lee Walsh | Published 2009-09-24 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/jean-jullien-family
References: [blog.urbanoutfitters](http://blog.urbanoutfitters.com/blog/jean_jullien) & [jeanjullien](http://www.jeanjullien.com/index.php)

French graphic designer Jean Jullien may have just finished his solo exhibition in Paris, but he has released a new collection called 'Family.' The collection features five cute characters in different shapes and colors.

Besides these simply adorable characters, Jean Jullien is also an illustrator, photographer, costumer, etc. I guess a multi-talented man like Jullien needs a lot of outlets! Be sure to check out his family collection above.

**Implications** - Consumers today are drawn to products with which they feel at ease or comfortable. A business that markets its products as friendly, carefree and playful will be likely to appeal to a very wide audience. Consumers are likely to invest in products that provide them with happy, pleasant or positive feelings over those that leave them feeling confused or intimidated.

## Trend Insights (Trend Hunter)

- Score: 2.1/10
- Popularity: 40% | Activity: 16% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What's Driving This Trend

- **Playful Product Marketing:** Businesses that market their products as friendly, carefree, and playful have the potential to appeal to a wide audience.
- **Consumer Comfort:** Consumers are drawn to products that make them feel at ease or comfortable, presenting opportunities for businesses to cater to this preference.
- **Emotional Appeal:** Products that provide happy, pleasant, or positive feelings to consumers have a higher likelihood of investment compared to confusing or intimidating alternatives.

### Who This Affects Most

- **Graphic Design:** The graphic design industry can capitalize on the trend of playful product marketing by creating visually appealing and friendly designs that resonate with consumers.
- **Toy Manufacturing:** In the toy manufacturing industry, focusing on products that actively promote consumer comfort and provide emotional appeal can lead to increased sales and customer satisfaction.
- **Consumer Goods:** Consumer goods industries, such as clothing or home decor, can also tap into the trend of consumer comfort and emotional appeal to create products that evoke happiness and positivity.

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