# Sculpted Food Photos Jean Francois De Witte Creates Mesmerizing Illusions with Meals By Ana Lopez | Published 2011-10-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/jean-francois-de-witte References: [mymodernmet](http://www.mymodernmet.com/profiles/blogs/brilliant-culinary-photo-manipulations) & [jf28](http://www.jf28.com/) It's not always acceptable to play with food; however, Belgium-based photographer Jean Francois De Witte found a way to digitally create masterpieces with edible products. Using everything from fruits to vegetables, De Witte manipulates the objects to personify them. Creative and entertaining, his [advertising work](https://www.trendhunter.com/trends/gosh-food) is artistic and impressive. The images are so well-done that at times it's difficult to recognize the elements used. An artichoke becomes a fish, a [red peppers is a muscular man](https://www.trendhunter.com/trends/national-games-campaign) and an eggplant is a glass of wine. These combinations are mind-blowing and fun; an excellent way to attract customers' attention. With an impressive portfolio, Jean Francois De Witte masters the digital world with great talent and skills. It's not surprising that in this case, [playing with food](https://www.trendhunter.com/trends/tiny-chef-x-ikea) is totally okay. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 86% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Digital Food Art:** Using digital manipulation, artists are creating mesmerizing food illusions that captivate viewers and attract attention. - **Edible Object Personification:** Photographers are using fruits and vegetables to create imaginative and playful representations, turning ordinary ingredients into extraordinary works of art. - **Advertising Through Food Art:** Brands are leveraging food art to create visually striking and memorable advertisements that stand out from the competition. ### Where This Applies - **Photography:** Photography industry can explore new creative avenues by incorporating digital manipulation techniques to create visually stunning food art. - **Food and Beverage:** Food and beverage industry can use food art as a unique marketing tool to showcase their products in a visually captivating and memorable way. - **Advertising and Marketing:** Advertising and marketing industry can embrace food art as a disruptive and attention-grabbing innovation to create impactful campaigns for their clients. ## Related on Trend Hunter - [Unique Artistic Books](https://www.trendhunter.com/trends/amusebouche.md) - [Digital Archetype Sculptures](https://www.trendhunter.com/trends/christian-rex-van-minnen-1.md) - [Food-Inspired Street Art](https://www.trendhunter.com/trends/dish-pics.md) - [Realistic Food Candles](https://www.trendhunter.com/trends/pantlers-rations.md) - [Food-Inspired Brand Imagery](https://www.trendhunter.com/trends/cooking-clases-barcelona-venue.md) - [Immersive Food Experiences](https://www.trendhunter.com/trends/how-to-become-the-worlds-greatest-chef.md) - [AI-Generated Real-World Transformations](https://www.trendhunter.com/trends/ai-generated-world.md) - [Fruit-Inspired Furniture Collections](https://www.trendhunter.com/trends/fruitinspired-furniture-collection.md) - [Playful Tableware Objects](https://www.trendhunter.com/trends/creative-dining-experience.md)