# Eccentric Eldertography Jean-Francois Aloisi Sees Beauty in Age By Meghan Young | Published 2010-02-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jean-francois-aloisi References: [lifelounge](http://www.lifelounge.com/Jean_Francois-Aloisi-knows-age-is-beautiful.aspx) & [goodworkparis](http://www.goodworkparis.com/) I may not look at elders like I look at babies, but sometimes a similar feeling arises in which all I can do is smile kindly at the cuteness embodied in wisdom and wrinkles--Jean-Francois Aloisi knows exactly how I feel. Capturing the best and most eccentric characteristics in his senior subjects, Jean-Francois Aloisi chooses to forgo using his typical modelesque women for people who are considerably more interesting. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 73% | Activity: 49% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Eccentric Eldertography:** The trend of capturing the beauty and wisdom of elders through unconventional photography. - **Age-inclusive Marketing:** The trend of including diverse age groups in advertising and marketing campaigns that celebrates the beauty of aging. - **Geriatric Fashion:** The trend of creating fashion lines designed for elderly people that celebrates vibrant colors and styles. ### Who This Affects Most - **Photography:** There is an opportunity for photographers to specialize in capturing the beauty of aging through unconventional photography. - **Advertising and Marketing:** Incorporating diverse age groups in advertising campaigns that celebrates the beauty of aging can differentiate a business and offer a more authentic brand experience. - **Fashion:** Fashion designers can incorporate vibrant colors and styles in clothing lines designed for the elderly population. ## Related on Trend Hunter - [Age-Celebrating Beauty Campaigns](https://www.trendhunter.com/trends/becauseofmyage.md) - [Glamorous Artful Bronze Sculptures](https://www.trendhunter.com/trends/sweet-jane.md) - [Imperfect Photography Celebrations](https://www.trendhunter.com/trends/nonnas-cam.md) - [Adaptive Senior Fashion](https://www.trendhunter.com/trends/adaptive-fashion-for-seniors.md) - [Elevated Senior Essentials](https://www.trendhunter.com/trends/remsen.md) - [Pro-Aging Campaigns](https://www.trendhunter.com/trends/give-us-the-finger.md) - [Elder Athlete-Supported Serum Campaigns](https://www.trendhunter.com/trends/longevity-serum.md) - [Gen X Beauty Campaigns](https://www.trendhunter.com/trends/up-next-campaign.md) - [AI-Generated Poetic Photo Series](https://www.trendhunter.com/trends/emilio-alarcn.md)