# Shell-Shocked Lighting The Pagode Lamp by Jean Couvreur Flips Upside Down By Christopher DeLuca | Published 2011-07-18 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/jean-couvreur References: [psfk](http://www.psfk.com/2011/07/pagode-lamp-turns-traditional-lighting-on-its-head.html) & [jeancouvreur](http://www.jeancouvreur.com/) Jean Couvreur has produced the magnificent Pagode Lamp that turns the concept of a lamp on its head. The [lamp cover](https://www.trendhunter.com/trends/delicate-lighting) is shell-like and allows light to filter through. This aesthetically compelling piece of design will be on showcase at Paris Design week. The Pagode Lamp by Jean Couvreur is very much in line with the interior designer's [innovative aesthetic eye](https://www.trendhunter.com/trends/sculptural-lighting-design). To get a better sense of the range of Couvreur's work, have a gander at his personal website. **Implications** - Youth consumers have a strong penchant for new design and unfamiliar forms. This stems from a backlash against irony and appropriating from previous generations. Companies should consider how to create new forms in order to foster a more meaningful relationship with this demographic. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 17% | Activity: 23% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) ## Key Themes ### What's Driving This Trend - **New Design Forms:** Creating new forms in design can foster a meaningful relationship with youth consumers. - **Innovative Aesthetic Eye:** Interior designers can capitalize on their innovative aesthetic eye to create compelling designs. - **Backlash Against Irony:** Companies should consider the backlash against irony and appropriating from previous generations when catering to youth consumers. ### Who This Affects Most - **Interior Design:** Interior designers can explore disruptive innovation opportunities by incorporating new design forms and an innovative aesthetic eye in their work. - **Lighting:** The lighting industry can capitalize on the trend of innovative design forms to create unique and captivating lamp designs. - **Youth Marketing:** Companies targeting youth consumers should consider the backlash against irony and create products and campaigns that resonate with this demographic. ## Related on Trend Hunter - [Stunning Mushroom-Shaped Table Lamps](https://www.trendhunter.com/trends/mushroomshaped-table-lamp.md) - [Opulent Outdoor Lamp Designs](https://www.trendhunter.com/trends/gubi-seine-portable-lamp.md) - [Archetypal Conical Light Designs](https://www.trendhunter.com/trends/fragile-lamp.md) - [Japanese Lantern-Inspired Lamps](https://www.trendhunter.com/trends/madco.md) - [Mushroom-Inspired Sleek Lamps](https://www.trendhunter.com/trends/lunar-lamp-concept.md) - [Hollow Candle-Like Table Lamps](https://www.trendhunter.com/trends/lampe.md) - [Umbrella-Inspired Whimsical Lamps](https://www.trendhunter.com/trends/wasaga-lamp.md) - [Seaside-Inspired Lamp Series](https://www.trendhunter.com/trends/nemo-lighting.md) - [Posh Paper Craft-Inspired Lamps](https://www.trendhunter.com/trends/japandi-lamp.md)