# Action Hero Auto Ads Jean Claude Van Damme Does the Splits in Between Two Moving Volvo Trucks By Wesley Grant | Published 2013-11-17 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/jean-claude-van-damme-does-the-splits-in-between-two-moving-volvo-trucks References: [youtube](http://www.youtube.com/watch?v=M7FIvfx5J10) & [volvotrucks](http://volvotrucks.com/fm) Action hero Jean Claude Van Damme appeared recently in the [Volvo](https://www.trendhunter.com/trends/autonomous-truck-1) Trucks ad doing his famous split between two reversing trucks. The ad does a test to demonstrate the stability and precision of Volvo Steering Dynamics showcasing its world’s first technology that makes the new Volvo FM easier to drive. What an ingenious idea for Volvo Trucks. This ad has gone viral in a short time and shows that Van Damme's action hero famous split on two reversing trucks is definitely a great idea. This exceptional ad was directed by Andreas Nilsson with the soundtrack by Enya ‘Only Time' and filmed in Spain on a closed-off landing field at sunrise in one take. The ad is an absolute must-see and I’m absolutely sure it will blow your mind. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 16% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Action Hero Auto Ads:** Opportunity for automotive companies to create attention-grabbing ads featuring action heroes to showcase innovative technology. - **Viral Advertising:** Innovative ad campaigns that go viral in a short time create massive brand awareness and engagement opportunities. - **Precision Demonstrations:** Opportunity to use precision demonstrations in advertising to highlight product performance and technological advancements. ### Sectors Adopting This - **Automotive:** Automotive companies can leverage action hero ads and precision demonstrations to promote their technology and vehicles. - **Film and Production:** Film and production companies can explore new opportunities to create attention-grabbing ads and commercials. - **Music:** Music industry can benefit from collaborations with advertising campaigns to create impactful soundtracks. ## Related on Trend Hunter - [Unconventional Vehicle Control Ads](https://www.trendhunter.com/trends/heart-of-joy.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Adventure-Inspired Auto Ads](https://www.trendhunter.com/trends/made-for-what-youre-made-of.md) - [Influencer-Starring Car Commercials](https://www.trendhunter.com/trends/toyota-2.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Movie-Inspired Truck Commercials](https://www.trendhunter.com/trends/ram-truck.md) - [Vampiric Car Commercials](https://www.trendhunter.com/trends/mercedesbenz-immortal-love.md) - [Auto-Centric Short Films](https://www.trendhunter.com/trends/relax-we-care.md) - [Emotional Poeticized Motorsport Campaigns](https://www.trendhunter.com/trends/unstoppable-dreams.md)