# Lip-Reviving Treatments IT Cosmetic's Je Ne Sais Quoi Lip Innovation Transforms Upon Application By Amy Duong | Published 2018-08-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/je-ne-sais-quoi References: [itcosmetics](https://www.itcosmetics.ca/) The Je Ne Sais Quoi Lip Treatment by beauty label IT Cosmetics aims to transform the lips immediately upon application. The product was developed alongside plastic surgeons to ensure that it delivers intense hydrating elements and matches to each wearer's perfect shade of pink. The perfect pink brightens up an entire complexion and it happens the moment it touches the lips, all with the assistance of the proprietary Vitality Lip Flush technology. Reacting with the wearer's chemistry, each application provides the ideal complementary flush. The Je Ne Sais Quoi lip formula infuses essential butter and oils to deliver nourishing factors. There are also incorporations of [hyaluronic filling spheres](https://www.trendhunter.com/trends/plump-ambition-hyaluron-lip-oil) and antioxidants to treat, smooth, condition, and lock in moisture. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 52% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Transformative Lip Treatments:** Discover opportunities to develop lip treatments that instantly transform the lips upon application, providing intense hydration and a complementary flush. - **Customizable Lip Colors:** Explore the potential for lip products that can match each wearer's perfect shade, delivering a brightening effect that enhances their complexion. - **Hydrating Lip Formulas:** Develop innovative lip treatments that incorporate essential butter, oils, hyaluronic filling spheres, and antioxidants to nourish, smooth, condition, and lock in moisture. ### Industries Being Reshaped - **Beauty & Cosmetics:** The beauty industry can seize disruptive innovation opportunities by creating transformative lip treatments and customizable lip colors that enhance the consumer experience. - **Plastic Surgery:** Plastic surgeons can embrace the potential for collaborating with beauty companies to develop lip treatments that deliver intense hydration, improve lip appearance, and create complementary flushes. - **Skincare:** Skincare brands can enter the lip treatment market by developing innovative formulas that not only nourish and condition lips but also provide hydrating benefits. ## Related on Trend Hunter - [Solid Serum Lip Tints](https://www.trendhunter.com/trends/solid-serum-lip-tint.md) - [Probiotic Lip Treatments](https://www.trendhunter.com/trends/glaze-plumping-lip-treatments.md) - [Rejuvenating Lip Treatments](https://www.trendhunter.com/trends/12factor-revitalizing-lip-enhancer.md) - [Mood-Boosting Lip Treatments](https://www.trendhunter.com/trends/peptide-lip-treatment.md) - [Pre-Aging Lip Solutions](https://www.trendhunter.com/trends/bouncy-and-firm.md) - [Anti-Aging Lip Oils](https://www.trendhunter.com/trends/n-28-lip-treatment-oil.md) - [Adaptive Lip Plumpers](https://www.trendhunter.com/trends/lip-injection-lip-blush.md) - [Color-Changing Lip Balms](https://www.trendhunter.com/trends/colorchanging-lip-balm.md) - [Peptide-Packed Lip Treatments](https://www.trendhunter.com/trends/revlon-glimmer-lip-treat-balm-mask.md)