# Transfer-Free Matte Lipsticks Jdez Beauty's Apple Poison Matte Lipstick Ensures Long Wear By Jana Pijak | Published 2020-08-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jdez-beauty References: [jdezbeauty](https://jdezbeauty.com/collections/all/products/copy-of-shalala-matte-lipstick) Jdez Beauty's Apple Poison Matte Lipstick is a long-lasting product that ensures transfer-free wear. In addition to this best-selling bright red shade, the [long wear matte liquid lipstick](https://www.trendhunter.com/trends/matte-lip-tint) is also available in neutral shades like Love Me pink, Girl Bye and Shalala nudes and more daring options like Cray Cray purple. Additionally, Jdez Beauty carries a selection of powdered blush products, [lip glosses](https://www.trendhunter.com/trends/hydrating-lip-gloss-stains) and false lashes. "Founded by [YouTube](https://www.trendhunter.com/trends/dialogue) beauty and lifestyle guru Jackie Hernandez (a.k.a. MakeupByJH), J’dez is an international cosmetics company and online beauty destination dedicated to empowering mujeres through bilingual beauty positive education." The Latina-owned company prides itself on premium, luxury ingredients and formulas that are offered at an accessible price point. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 30% | Activity: 42% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Long-lasting Lipsticks:** There is an opportunity for disruptive innovation in developing transfer-free lipsticks that provide long-lasting wear. - **Wide Shade Range:** The trend of offering a variety of shades, from neutral to daring, opens the door for disruptive innovation in creating inclusive and diverse lipstick collections. - **Bilingual Beauty Education:** There is an opportunity for disruptive innovation in providing bilingual beauty education to empower and cater to a diverse customer base. ### Industries Being Reshaped - **Cosmetics:** The cosmetics industry can explore disruptive innovation in creating transfer-free matte lipsticks with long-lasting wear. - **Beauty and Lifestyle:** The beauty and lifestyle industry can capitalize on the trend of offering a wide shade range in lipsticks to cater to diverse customer preferences. - **Education:** The education industry can tap into disruptive innovation by providing bilingual beauty education to empower a diverse customer base. ## Related on Trend Hunter - [Transfer-Proof Pigmented Lipsticks](https://www.trendhunter.com/trends/power-pout.md) - [Versatile Long-Lasting Lipsticks](https://www.trendhunter.com/trends/longlasting-lipstick.md) - [Ultimate Long-Lasting Lipsticks](https://www.trendhunter.com/trends/mac-locked-kiss-lipsticks.md) - [Balm-Like Matte Lipsticks](https://www.trendhunter.com/trends/signature-lip-blush.md) - [Creamy Vegan Lipsticks](https://www.trendhunter.com/trends/cream-lip-stain.md) - [Long-Lasting Matte Lip Tints](https://www.trendhunter.com/trends/matte-lip-tint.md) - [Lightweight 24-Hour Lipsticks](https://www.trendhunter.com/trends/revlon-colorstay-limitless-matte.md) - [Long-Lasting Lip Glosses](https://www.trendhunter.com/trends/perfect-diarys-readme-lips.md) - [Creamy Multitasking Lipsticks](https://www.trendhunter.com/trends/multitasking-lipstick.md)