# Multi-Stream Music Platforms JD Sports Launched JD-X as a 24-Hour Music-Streaming Platform By Laura McQuarrie | Published 2018-07-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/jd-x References: [retailgazette](https://www.retailgazette.co.uk/blog/2018/07/jd-sports-unveils-jd-x-music-streaming-platform/) & [jdsports](https://www.jdsports.co.uk/) 'JD-X' is the new 24-hour music-streaming platform from [JD Sports](https://www.trendhunter.com/trends/excel-esports) that can be experienced in-store, as well as the retailer's mobile app. The platform gives users the chance to tune into 21 bespoke streaming channels with different playlists, genres, DJs and guest artists. As the new music-streaming platform was unveiled as part of a customer experience initiative, JD-X gives consumers the chance to access exclusive content, events and experiences, as well as next-day delivery and early product launches. With the rise of [ad-blocking tech](https://www.trendhunter.com/trends/wynk-music), live entertainment channels of this nature have the potential to help brands connect with consumers in an engaging and meaningful way, all the while maintaining their unique voice and boosting business. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 4% | Activity: 9% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What's Driving This Trend - **24-HOUR MUSIC-STREAMING:** Opportunity for brands to create their own music-streaming platforms to engage with consumers and offer exclusive content. - **BESPOKE STREAMING CHANNELS:** Brands can personalize the music and playlists on their streaming platforms to cater to different consumer preferences and enhance the user experience. - **ENHANCED CUSTOMER EXPERIENCE:** By offering exclusive content, events, and experiences, brands can create a unique customer experience that sets them apart from competitors. ### Who This Affects Most - **RETAIL:** Retail brands can leverage music-streaming platforms to enhance their customer experience and drive business growth. - **ADVERTISING AND MARKETING:** Ad agencies and marketers can explore partnerships with music-streaming platforms for innovative and engaging ad campaigns and brand activations. - **ENTERTAINMENT:** The entertainment industry can utilize music-streaming platforms to connect with fans, promote artists, and create new revenue streams. ## Related on Trend Hunter - [Arcade-Style Metaverse Games](https://www.trendhunter.com/trends/king-of-the-game.md) - [Music-Inspired Fashion Ventures](https://www.trendhunter.com/trends/fashion-streaming-service.md) - [Esports Retailer Collaborations](https://www.trendhunter.com/trends/excel-esports.md) - [Back-To-School Sporty Campaigns](https://www.trendhunter.com/trends/start-fresh.md) - [Music-Themed Fashion Apps](https://www.trendhunter.com/trends/upstream.md) - [Interactive Arcade Storefronts](https://www.trendhunter.com/trends/ar-storefront.md) - [Integrated Streaming Access Updates](https://www.trendhunter.com/trends/spotify-and-ea-sports.md) - [Musical Streaming DJ Features](https://www.trendhunter.com/trends/live-feature.md) - [Curated Back-To-School Campaigns](https://www.trendhunter.com/trends/start-fresh1.md)