# Collaborative Polo Shirts The J.Crew Lacoste Collection Uses Classic Version of the Alligator Logo By Meghan Young | Published 2015-02-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jcrew-lacoste References: [harpersbazaar](http://www.harpersbazaar.com/fashion/trends/news/a10041/jcrew-partners-with-lacoste/) & [jcrew](https://www.jcrew.com/womens_category/ingoodcompany/LACOSTE/PRDOVR~C8494/C8494.jsp) The [J.Crew Lacoste](https://www.trendhunter.com/trends/rollneck-sweater) collection is an exciting collaboration between the two brands. With a focus on heritage through the use of an exclusive archive version of the Lacoste alligator logo, it is comprised of a range of polo shirts that are perfect for the upcoming spring and summer seasons. The J.Crew Lacoste collection spans departments for women, men and children to ensure that the whole family is taken care of when it comes to this classic look. Available in a variety of colors, it will be hard to go wrong with the J.Crew Lacoste collection. Tom Mora, Head of Women's Design, J. Crew, says, "Lacoste is an [iconic heritage brand](https://www.trendhunter.com/trends/heritage-tennis-runways) with a long company history which we admire. We were honored to collaborate with the Lacoste team to bring back an archival alligator which will be exclusively for J.Crew." ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 19% | Activity: 13% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Collaborative Fashion:** Opportunities for brands to combine heritage and design through collaborations and exclusive logos. - **Family Collections:** Creating matching styles across age groups for families who want to showcase their fashion sense together. - **Archival Design:** Using archival designs to create unique and exclusive collections that appeal to consumers who appreciate the heritage of iconic brands. ### Where This Applies - **Fashion:** The fashion industry can explore collaborative collections and exclusive heritage logos to differentiate from competitors and appeal to consumers. - **Retail:** Retailers can create family collections that appeal to consumers who want to match or coordinate their outfits. - **Merchandising:** Companies in the merchandising industry can use archival designs to create unique and exclusive collections that consumers can't find elsewhere. ## Related on Trend Hunter - [Neutral Collaborative Streetwear Series](https://www.trendhunter.com/trends/lacoste-and-highsnobiety.md) - [Porcelain-Inspired Streetwear Capsules](https://www.trendhunter.com/trends/lacoste-x-clot.md) - [Hospitality-Inspired Apparel](https://www.trendhunter.com/trends/brach-x-lacoste.md) - [Elegant Sporty Swimwear](https://www.trendhunter.com/trends/lacoste-swimwear-collection.md) - [Reimagined Legacy Fashion Logos](https://www.trendhunter.com/trends/novak-djokovic.md) - [Locker Room-Inspired Apparel Collections](https://www.trendhunter.com/trends/the-locker-room.md) - [Anime-Themed Fashion Lines](https://www.trendhunter.com/trends/one-piece-2.md) - [Modern Sport-Inspired Apparel](https://www.trendhunter.com/trends/winter-wardrobing.md) - [Performance-Ready Stylish Tennis Capsules](https://www.trendhunter.com/trends/lineshot.md)