# Collaborative Candy Apparel The JCPenney x HARIBO Collection Puts Candy and Branding in Focus By Michael Hemsworth | Published 2024-07-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jcpenney-x-haribo-collection References: [storebrands](https://storebrands.com/jcpenney-haribo-launch-apparel-collection) & [jcpenney](https://www.jcpenney.com)  The [JCPenney](https://www.trendhunter.com/trends/jingle-ball-collection) x [HARIBO](https://www.trendhunter.com/trends/lol-surprise-loves-mini-sweets-x-haribo-products) collection has been announced by the brands as a series of fashions perfect for kids and teens alike to incorporate into their wardrobe ahead of back-to-school season. The collection includes an array of tees, sweaters, shorts, pants and accessories that all put the brand's candies and mascot in the spotlight. The collection of [HARIBO Goldbear wear](https://www.trendhunter.com/trends/crocs-and-haribo) includes styles in a full range of styles including Juniors XS to 3X, Young Mens S to 4XLT, Kids XXS to X and Toddlers 12M to 5T. Chief Merchandising and Supply Chain Officer Michelle Wlazlo spoke on the JCPenney x HARIBO collection saying, "It seems that no matter where you live or how old you are, everyone has a connection to HARIBO’s iconic Goldbears. It’s a treat that families have shared for more than 100 years. We’re proud to partner with such a storied brand to bring this craveable, joyful collection to life for families across America, giving a new generation the chance to experience the Happy World of HARIBO.” ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 54% | Activity: 73% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Branded Apparel Collaborations:** The convergence of fashion and popular consumer brands creates unique apparel collections that appeal to brand fans and collectors alike. - **Nostalgia-inspired Fashion:** Designing clothing that evokes childhood memories with iconic brand elements appeals to both younger and older demographics. - **Size-inclusive Clothing Lines:** Offering apparel in a wide range of sizes ensures accessibility and inclusivity, catering to diverse body types and enhancing customer loyalty. ### Sectors Adopting This - **Fashion Retail:** Collaborative collections between apparel retailers and iconic consumer brands drive interest and unique market positioning. - **Consumer Goods:** Partnerships with apparel brands can extend the reach and influence of consumer goods into lifestyle and fashion sectors. - **Marketing & Branding:** Cross-brand collaborations enhance visibility and engagement through innovative co-branding strategies and product offerings. ## Related on Trend Hunter - [Gummy Candy Collaboration Toys](https://www.trendhunter.com/trends/lol-surprise-loves-mini-sweets-x-haribo-products.md) - [Festive Gummy Candy Pajamas](https://www.trendhunter.com/trends/haribo-pajamas.md) - [Mix-and-Match Candy Partnerships](https://www.trendhunter.com/trends/itsugar-and-haribo.md) - [Treat-Themed Clog Designs](https://www.trendhunter.com/trends/haribo-2.md) - [Micro-Sized Candy-Themed Backpacks](https://www.trendhunter.com/trends/haribo-mini-backpacks.md) - [Festive Gummy Candy Ranges](https://www.trendhunter.com/trends/haribo-holiday-collection.md) - [Festive Candy Retail Partnerships](https://www.trendhunter.com/trends/haribo-partnerships.md) - [Jingle-Inspired Holiday Collabs](https://www.trendhunter.com/trends/jingle-ball-collection.md) - [Playful Tween Cartoon Apparel](https://www.trendhunter.com/trends/justice.md)