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# High-Energy Wireless Earbud Ads
JBL Has Launched a New Campaign Dubbed '#JBLGoesTopless'

By Niko Pajkovic | Published 2021-08-26 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/jblgoestopless
References: [financialexpress](https://www.financialexpress.com/brandwagon/havas-creative-launches-digital-campaign-for-jbl/2317213/) & [jbl](http://jbl.com)

Audio equipment manufacturer [JBL](https://www.trendhunter.com/trends/jbl-soundgear-clips) has launched a new digital campaign titled '#JBLGoesTopless' for its new wireless earphones, the 'Wave 100.' The campaign consists of a [unique digital film](https://www.trendhunter.com/trends/apple-and-spike-jonze) created by the international creative agency Havas Creative.

The new commercial intends to highlight the power and convenience of [staying unique and original](https://www.trendhunter.com/trends/adidas-originals-new-campaign) -- a message that reflects the first-of-its-kind nature of the new JBL 'Wave 100,' which comes with a special topless design and free-flowing finish. It features a woman wearing the new JBL earphones while dancing energetically in various settings.

 “We wanted to show the product as a mirror of youth, vivid and bold, therefore we gave it a catchy and fresh feel," said Bobby Pawar, chairman, and chief creative officer at Havas Group India.

## Trend Insights (Trend Hunter)

- Score: 1.3/10
- Popularity: 2% | Activity: 28% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### Key Themes Behind This Trend

- **Digital Audio Advertising:** The use of digital advertising platforms like the '#JBLGoesTopless' campaign creates a new opportunity to reach target audiences with high-energy content.
- **Wireless Earphones Design:** The 'topless' design from JBL's 'Wave 100' highlights a trend towards sleek, unique headphones that allow for more freedom and convenience.
- **Youthful Imagery in Advertising:** Using energetic, bold imagery and messaging in ad campaigns is a growing trend for the youth market.

### Where This Applies

- **Audio Equipment Manufacturing:** Manufacturers like JBL can innovate and differentiate their products through unique design features to stand out in a crowded audio equipment market.
- **Digital Advertising:** High-energy digital campaigns like '#JBLGoesTopless' showcase the opportunity for creative agencies to leverage new technologies to advertise their clients' products.
- **Marketing and Advertising:** Trendsetting brands can engage their target market with bold and fresh advertising like JBL's '#JBLGoesTopless' campaign, furthering disrupted marketing trends towards youth engagement.

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