# Retro-Styled Assistant Speakers The JBL Authentics Speakers Come in Three Models By Michael Hemsworth | Published 2023-08-30 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/jbl-authentics References: [theverge](https://www.theverge.com/2023/8/30/23850185/amazon-google-jbl-authentics-smart-speaker-simultaneous-voice-assistants-ifa)  The new JBL Authentics speakers are a lineup of audio solutions for consumers to incorporate into their collection as a way to enjoy their favorite music or content in a decidedly robust way. The speaker range includes the JBL Authentics [200](https://www.trendhunter.com/trends/astria-200), Authentics 300 and the Authentics [500](https://www.trendhunter.com/trends/ai-top), which are priced at $329.99, $429.99 and $699.99, respectively. The speakers each feature a nostalgic styling that will call to mind the audio equipment from the 1970s, particularly the JBL L100, which is the inspiration for the grid-style pattern on the front grille. The JBL Authentics speakers are also focused on productivity with compatibility with both Google Assistant and [Amazon](https://www.trendhunter.com/trends/authentics-series) Alexa voice assistants. This will help users to seamlessly switch between both at leisure. Image Credit: JBL ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 56% | Activity: 27% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### What Makes This Trend Stand Out - **Retro-styled Assistant Speakers:** Opportunity for businesses to create nostalgic-inspired audio solutions with built-in voice assistants. - **Productivity-focused Audio Equipment:** Chance for companies to develop speakers that seamlessly integrate with popular voice assistants for enhanced user efficiency. - **Seamless Voice Assistant Integration:** Opportunity for brands to create audio products that seamlessly switch between different voice assistants for added user convenience. ### Sectors Adopting This - **Consumer Electronics:** Opportunity for consumer electronics companies to capitalize on the demand for retro-styled speakers with built-in voice assistant capabilities. - **Home Audio Systems:** Chance for businesses in the home audio systems industry to create productivity-focused speakers that offer seamless integration with voice assistants. - **Smart Speaker Market:** Opportunity for brands in the smart speaker market to develop audio products that can integrate and switch between different voice assistants smoothly. ## Related on Trend Hunter - [Wireless Timeless Retro Speakers](https://www.trendhunter.com/trends/authentics-series.md) - [High-End Home Audio Equipment](https://www.trendhunter.com/trends/jbl-modern-audio.md) - [High-Power Streaming Audio Systems](https://www.trendhunter.com/trends/jbl-l42ms-music-system.md) - [Musician-Focused AI-Powered Speakers](https://www.trendhunter.com/trends/bandbox.md) - [Powerful Vintage-Inspired Stereo Systems](https://www.trendhunter.com/trends/klipsch.md) - [Modernist Design Home Speakers](https://www.trendhunter.com/trends/braun-audio-le-series.md) - [On-the-Go Speaker Models](https://www.trendhunter.com/trends/jbl-flip-7-and-jbl-charge-6.md) - [Elegant At-Home Acoustic Equipment](https://www.trendhunter.com/trends/klipsch-one-plus-and-three-plus.md) - [Desktop Bluetooth Speakers](https://www.trendhunter.com/trends/orgdot-n200.md)