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# Modern Jazzy Bag Collections
Motif No. 3's Release Takes Cues from Jazz Culture and Abstract Art

By Kalin Ned | Published 2018-04-24 | Luxury
Source: Trend Hunter, https://www.trendhunter.com/trends/jazzy-bag
References: [hypebeast](https://hypebeast.com/2018/4/motif-no-3-jazz-collection-bags) & [motifno3](https://www.motifno3.com/shop/ruby-red)

Los Angeles-based brand Motif No. 3 ties fashion and music together by paying tribute to a revolutionary movement from the 50s and 60s with a three-piece capsule of ultra-fun jazzy bags. Capturing the essence of one of the most free-thinking and expressive music movements in history, the premium label references Free Jazz throughout its collection with well-curated and strongly geometric abstract imagery in vibrant color palettes.

The Motif No. 3 capsule consists of a large sling bag, a smaller pouch and a medium-sized satchel. Each of the premium jazzy bag designs boasts a high-quality leather upper. The collection also features a 'Staccato' belt-bag that ties into the aesthetic of the drop not only with its appearance but also with its name.

## Trend Insights (Trend Hunter)

- Score: 1.0/10
- Popularity: 16% | Activity: 7% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion)

## Key Themes

### What's Driving This Trend

- **Fashion-music Collab:** The collaboration of fashion and music can be further explored by brands, particularly to pay tribute to historic movements.
- **Abstract Art-inspired:** Curating strongly geometric and abstract imagery in vibrant color palettes can be a creative way to design fashion articles and accessories.
- **Premium Jazzy Bags:** The use of high-quality leather to produce unique and jazzy bags provides an opportunity for brands to tap into a niche market segment.

### Who This Affects Most

- **Fashion Industry:** Fashion brands can look at opportunities to collaborate with musicians or pay tribute to historic music movements to appeal to a wider audience.
- **Art Industry:** The use of strongly geometric and abstract imagery in fashion collections can provide opportunities for collaborations between the fashion and art industries.
- **Luxury Industry:** The use of high-quality materials to create distinctive fashion pieces like the Motif No. 3's jazzy bags can open possibilities for brands to tap into the growing demand for premium products.

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