# Luxury Multimedia Platforms JAY-Z Partners with Modern Luxury Media to Launch 'EDITION' By Niko Pajkovic | Published 2021-07-27 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/jayz References: [hypebeast](https://hypebeast.com/2021/7/jay-z-roc-nation-modern-luxury-media-launches-new-multimedia-platform-edition) & [rocnation](https://www.rocnation.com/) In a new business venture, JAY-Z's entertainment company Roc Nation has teamed up with Modern Luxury Media in hopes to launch a brand new multimedia platform called 'EDITION.' The new platform will aim to be a "portal into a world of luxury that celebrates talent from diverse communities." Although the project is still in its developmental stages, those interested can expect it to consist of a combination of digital and print journalism, as well as audio and video content. “With EDITION, we have a unique opportunity to define what luxury means now," said Isohul H. Harris, the soon-to-be Editor-In-Chief for the platform and former head of UPTOWN magazine. Roc Nation plans to launch EDITION across print, digital, and social in early 2021. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 39% | Activity: 50% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### What's Driving This Trend - **Luxury Multimedia Platforms:** The creation of luxury multimedia platforms that combine digital and print journalism, as well as audio and video content, presents new opportunities for wealthy audiences to explore their interests in a more immersive way. - **Diversity-celebrating Content:** Multimedia platforms such as 'EDITION' that aim to celebrate talent from diverse communities represent a trend in providing audiences with more inclusive content. - **Luxury Personalization:** The use of multimedia platforms to offer personalized content and experiences to luxury audiences opens up opportunities for niche markets to enhance their interests. ### Who This Affects Most - **Entertainment & Media:** The entertainment and media industries can leverage the trend of luxury multimedia platforms to offer consumers more immersive content and experiences. - **Luxury Goods & Services:** The trend of luxury multimedia platforms presents opportunities for luxury goods and services industries to target high-end audiences with more personalized content. - **Marketing & Advertising:** The creation of luxury multimedia platforms opens up new possibilities for marketers and advertisers to engage with high-end audiences through innovative storytelling techniques. ## Related on Trend Hunter - [Music-Informed Fashion Collections](https://www.trendhunter.com/trends/roc-nation-and-moncler.md) - [Music-Inspired Tequila Partnerships](https://www.trendhunter.com/trends/y-sol-tequila.md) - [Luxury Adventure Travel Platforms](https://www.trendhunter.com/trends/luxury-adventure-travel.md) - [Exclusive Poolside Pop-Ups](https://www.trendhunter.com/trends/summer-edition.md) - [Luxury NFT Platforms](https://www.trendhunter.com/trends/exclusible.md) - [Hip Hop-Honoring Exclusive Campaigns](https://www.trendhunter.com/trends/chip-shop.md) - [Music Culture-Fused Streetwear](https://www.trendhunter.com/trends/paper-planes-1.md) - [Artisan Furniture Debut](https://www.trendhunter.com/trends/pirajean-lees.md) - [Edgy Accessible Collections](https://www.trendhunter.com/trends/the-black-edit.md)