# Athlete-Backed Low-Cut Sneakers Jayson Tatum Reworks the Jordan Nu Retro 1 in a New Collaboration By Kanesa D | Published 2022-09-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jayson-tatum-1 References: [hypebeast](https://hypebeast.com/2022/9/jayson-tatum-jordan-nu-retro-1-fb1300-100) & [nike](https://www.nike.com/jordan) [Jordan Brand](https://www.trendhunter.com/trends/latte-colorway) introduces a new Jordan Nu Retro 1 in collaboration with basketball talent Jayson Tatum. As the [Boston Celtics](https://www.trendhunter.com/trends/jaylen-brown) player waits patiently for his signature sneaker, he continues to release new silhouettes in cooperation with Jordan Brand that reflects his personal style. This iteration combines neutral tones with pops of color, fusing a white leather base with cream-colored leather laterals, medials, and heels. Jordan Brand’s ball-and-wings logo is embossed on the lateral sides, and text that reads “98” references Tatum’s birthday and sits on the heels. Tatum’s ‘U. City’ motifs are placed on the front of the shoe, and his PE logo emphasizes the bold splashes of red on the toe boxes and tongues. The Jayson Tatum Jordan Nu Retro 1 will release in the coming months via [Nike](https://www.trendhunter.com/trends/air-jordan-1-low-3). Image Credit: Nike ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 36% | Activity: 12% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Athlete-centered Sneaker Collaborations:** There is opportunity for brands to collaborate with athletes to create on-trend and personalized sneakers. - **Low-cut Sneaker Designs:** There is demand for low-cut sneaker designs, offering an alternative to traditional high-top sneakers. - **Personalization of Sneaker Design:** Consumers are seeking more personalized and customizable sneaker designs. ### Where This Applies - **Athletic Footwear:** Athletic footwear can disrupt the market by incorporating more personalized and athlete-centered designs. - **Sports Marketing:** Sports marketing industries can capitalize on athlete collaborations to create unique and sought-after products. - **Fashion Retail:** Fashion retail companies can explore opportunities to incorporate personalized sneaker designs into their collections. ## Related on Trend Hunter - [Light-Tonal Low Basketball Sneakers](https://www.trendhunter.com/trends/air-jordan-1-low-3.md) - [Basketball Team-Tonal Mid-Cut Sneakers](https://www.trendhunter.com/trends/hornetscolored.md) - [Contrast Tonal Basketball Shoes](https://www.trendhunter.com/trends/ja-2-2.md) - [Taupe-Tinged Basketball Sneakers](https://www.trendhunter.com/trends/irregular-shadow-colorway.md) - [Dual-Tonal Plush Functional Sneakers](https://www.trendhunter.com/trends/more-uptempo-low.md) - [Athlete-Honoring Basketball Sneakers](https://www.trendhunter.com/trends/ja-2.md) - [Richly Green-Toned Sneakers](https://www.trendhunter.com/trends/jordan-retro-1-high.md) - [Red-Accented Basketball Sneakers](https://www.trendhunter.com/trends/true-red-colorway.md) - [Crimson Tonal Retro Sneakers](https://www.trendhunter.com/trends/retro-dune-red.md)