# Athlete-Endorsed Eyewear Models Oakley and Jaylen Brown are Partnering to Develop New Eyewear By Kanesa D | Published 2025-02-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jaylen-brown References: [hypebeast](https://hypebeast.com/2025/2/oakley-jaylen-brown-partnership-collaboration) & [oakley](https://www.oakley.com/en-ca?cid=PM-SGA_000000-1.CA-Oakley-EN-B-NA-Core-Exact-Prs-Desktop-Ecom-NA_Core_oakley&s_kwcid=AL!16196!3!640868795254!e!!g!!oakley!19228720457!142791332325&ds_rl=1293048&gad_source=1&ds_rl=1293048&gclid=CjwKCAiAqrG9BhAVEiwAaPu5ziOnvbDAQGEqUM2LWaErFyeFx6AZRlgimm0zu1RBTgX3EYooVf0uzRoCjVkQAvD_BwE&gclsrc=aw.ds)  Jaylen Brown, iconic NBA Champion and Finals MVP, is officially launching a collaboration with eyewear brand Oakley. The multi-year deal will see the athlete work the brand's team on developing unique styles and frames unique to his personal aesthetic. Partnering closely with teams focused on development, innovation, and research, the collection will introduce exclusive edition products in collaboration with the Boston Celtics guard’s newly established sportswear label, 741. Additionally, Brown will take on the role of an eyewear ambassador for the brand. “This is my first ever brand partnership in my career, and that’s because I had a mission to only align with brands that mirrored my vision and values in every aspect—self-expression, style, and unity, Brown said of the partnership “Oakley’s innovation and dedication to advancing sports and culture, while inspiring today’s youth, makes this partnership a powerful and meaningful move.” Image Credit: Oakley, [hypebeast](https://hypebeast.com/2025/2/oakley-jaylen-brown-partnership-collaboration), [oakley](https://www.oakley.com/en-ca?cid=PM-SGA_000000-1.CA-Oakley-EN-B-NA-Core-Exact-Prs-Desktop-Ecom-NA_Core_oakley&s_kwcid=AL!16196!3!640868795254!e!!g!!oakley!19228720457!142791332325&ds_rl=1293048&gad_source=1&ds_rl=1293048&gclid=CjwKCAiAqrG9BhAVEiwAaPu5ziOnvbDAQGEqUM2LWaErFyeFx6AZRlgimm0zu1RBTgX3EYooVf0uzRoCjVkQAvD_BwE&gclsrc=aw.ds) ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 80% | Activity: 89% | Freshness: 36% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Athlete-centric Fashion Collaborations:** The partnership between Oakley and Jaylen Brown illustrates the growing trend of athletes co-developing fashion products that reflect personal style and brand values. - **Limited Edition Product Releases:** Exclusivity in product lines, as showcased by the Oakley and Jaylen Brown collaboration, taps into consumer desires for unique, one-of-a-kind items. - **Sports Influencer Endorsements:** Brands are increasingly leveraging the influence of sports personalities to reach new audiences and enhance brand authenticity. ### Sectors Adopting This - **Eyewear Industry:** The collaboration with athletes introduces new dynamics and innovation potential within the eyewear market, aligning function with style. - **Sportswear Industry:** Integrating fashion-forward design with sports utility creates novel opportunities for brands in the rapidly evolving sportswear sector. - **Influencer Marketing Industry:** The use of prominent athletes as brand ambassadors highlights the transformative impact of influencer marketing on customer engagement and brand perception. ## Related on Trend Hunter - [Football Player-Joint Eyewear](https://www.trendhunter.com/trends/kylian-mbapp.md) - [Exclusive Performance Eyewear Capsule](https://www.trendhunter.com/trends/100-thieves-and-oakley.md) - [Jiu-Jitsu-Inspired Eyewear Collections](https://www.trendhunter.com/trends/ap-x-oakley-collection.md) - [AI-Enhanced Eyewear Collections](https://www.trendhunter.com/trends/von-miller-and-glassesusacom.md) - [Creator-Backed Glasses Partnerships](https://www.trendhunter.com/trends/repullze.md) - [Graphic Sports Eyewear](https://www.trendhunter.com/trends/oakley-x-podpah.md) - [Aerospace-Focused Optical Collaborations](https://www.trendhunter.com/trends/axiom-space1.md) - [NBA-Collaborative Sunglasses Capsules](https://www.trendhunter.com/trends/ksubi-5.md) - [Focus-Enhancing Eyewear Designs](https://www.trendhunter.com/trends/latch-panel.md)