# Warpaint Makeup Spreads Photographer Jayden Tang's Eccentric Men's Grooming Editorial By Tiana Reid | Published 2010-08-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jayden-tang References: [fashion156](http://www.fashion156.com/grooming1.php) & [jaydentang](http://www.jaydentang.com/) China-born Jayden Tang is a fashion photographer who now lives and works in London, England after getting an M.A. in fashion photography at the [London College of Fashion](https://www.trendhunter.com/trends/maybelline-new-york). Jayden Tang's latest editorial for Fashion156 is a beauty editorial that features [war-painted male models](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela) with elusive gazes. Makeup artist Kim Keifer's eccentric and colorful work in this spread fits swimmingly with hair stylist Atsushi Ninomiya's bedhead looks. **Implications** - Modern-day men are experimenting with their looks as society becomes more open. No longer looking to appear super masculine, [male shoppers are embracing different sides](https://www.trendhunter.com/trends/tough-guys-soft-sweaters) of themsevles. Designers could create more products that allow men to express their fluidity in order to grow their audience. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 56% | Activity: 48% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Fluidity in Men's Grooming:** The growing trend of men experimenting with their looks and embracing different sides of themselves. - **Eccentric and Colorful Makeup:** The trend of makeup artists creating eccentric and colorful looks for male models. - **Bedhead Hairstyles:** The trend of hairstylists creating disheveled and effortless bedhead looks for male models. ### Where This Applies - **Fashion Design:** Designers have an opportunity to create products that cater to the growing demand for gender fluidity in men's grooming. - **Makeup Artistry:** Makeup artists can capitalize on the trend of creating eccentric and colorful looks for male models by expanding their offerings and services to male customers. - **Hair Styling:** Hairstylists can explore the trend of bedhead hairstyles for men and develop new techniques and products that cater to this look. ## Related on Trend Hunter - [Made-for-Men Makeup Lines](https://www.trendhunter.com/trends/nunorm.md) - [Comprehensive Men's Makeup Kits](https://www.trendhunter.com/trends/mens-makeup-kit.md) - [Masculine Hybrid Skincare Ranges](https://www.trendhunter.com/trends/enhanse-mens-skincare.md) - [Edgy Cruelty-Free Cosmetics](https://www.trendhunter.com/trends/barry-m-beauty.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Surrealist Beauty Lines](https://www.trendhunter.com/trends/toiletpaper-magazine.md) - [Digital Makeup Zines](https://www.trendhunter.com/trends/maczine.md) - [Men's Temporary Nails](https://www.trendhunter.com/trends/temporary-nails-for-men.md) - [Artful Camo Fashion](https://www.trendhunter.com/trends/skylrk-camo.md)