# Raptastic Product Name Drops This Infographic Shows Jay Z Shout Outs to Luxury Brands By Alyson Wyers | Published 2013-10-22 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/jay-z-shout-outs References: [fastcocreate](http://www.fastcocreate.com/3020213/creativity-by-the-numbers/infographic-see-which-luxury-brands-jay-z-shouted-out-the-most-per) & [vanityfair](http://www.vanityfair.com/hollywood/2013/10/jay-z-brands-song-chart) This infographic calculates the number of Jay Z shout outs to luxury brands per album. The hip hop icon has released 13 albums since he got his start in 1996 and has a proven penchant for name dropping high-end brands. This includes Mercedes Benz, Cristal, Lexus, Maybach, BMW, Gucci, Glock, [Bentley](https://www.trendhunter.com/trends/the-macallan-horizon), Nike, Range Rover, Rolex, [Porsche](https://www.trendhunter.com/trends/porsche-and-puma), [Versace](https://www.trendhunter.com/trends/tag-bag), Tom Ford and Kel-Tec. These glamorous names cover fashion, champagne, cars and watches, among other luxury-based industries. These name-dropped products were accumulated by Vanity Fair by making use of the site Rap Genius. One of the more interesting pieces of information gained from all of the Jay Z shout outs is his disenchantment with Cristal. Once a go-to beverage in the rap community, the brand received considerable condemnation for racist comments in 2006. ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 2% | Activity: 3% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### What's Driving This Trend - **Hip Hop Name-dropping:** Disruptive innovation opportunity: Create a platform that tracks and analyzes name-drops of brands and products in hip hop music to provide valuable insights for marketing and advertising. - **Luxury Brand Endorsements:** Disruptive innovation opportunity: Develop a platform or algorithm that identifies and measures the impact of luxury brand endorsements by influential figures, like Jay Z, to help brands make informed marketing strategies. - **Rap Genius Analysis:** Disruptive innovation opportunity: Build an AI-powered tool that analyzes lyrics and identifies brand references in music to provide valuable market research for luxury and fashion industries. ### Who This Affects Most - **Fashion:** Disruptive innovation opportunity: Create a sustainable luxury fashion brand that appeals to hip hop artists and their affluent fan base. - **Champagne:** Disruptive innovation opportunity: Develop a premium champagne brand that caters to the rap community, positioning it as a symbol of success and celebration. - **Marketing and Advertising:** Disruptive innovation opportunity: Develop an influencer marketing platform specifically designed to target and engage with hip hop artists and their loyal fan bases. ## Related on Trend Hunter - [Music-Informed Fashion Collections](https://www.trendhunter.com/trends/roc-nation-and-moncler.md) - [Luxury Rapper-Approved Cognacs](https://www.trendhunter.com/trends/505-edition-branson-cognac.md) - [Rapper-Approved Molten Chrome Sedans](https://www.trendhunter.com/trends/mercedesbenz-cla.md) - [Rapper Jewelry Brands](https://www.trendhunter.com/trends/pav-nite.md) - [Mixtape-Branded Cognacs](https://www.trendhunter.com/trends/rmy-martin.md) - [Blinged-Out Smart Glasses](https://www.trendhunter.com/trends/asap-rocky-1.md) - [Personalized AI Album Covers](https://www.trendhunter.com/trends/ai-album-covers.md) - [Hip Hop-Honoring Exclusive Campaigns](https://www.trendhunter.com/trends/chip-shop.md) - [Fashion Designer Cognac Products](https://www.trendhunter.com/trends/hennessy-and-kim-jones.md)